Despite the significant drop in profits due to the pandemic, the CEO, Naveen Mehra, reiterates her commitment to sustainability in a broad sense, with a special focus on the environment, local impact, diversity and inclusion
Compañía Cervecera de Canarias invested 2,058,592 euros last year in actions aimed at minimizing the environmental impact and protecting the environment at its factories in Santa Cruz de Tenerife and Las Palmas de Gran Canaria, as stated in the first Annual Sustainability Report published by the company with Aenor certification.
The CEO of Cervecera de Canarias, Naveen Mehra, affirms that these data corroborate the company's commitment to the environment, maintaining high levels of investment and its commitment to long-term sustainability. All this despite the significant reduction in the company's profits since the start of the pandemic, especially due to the decline in activity in the hospitality industry and the increase in energy and raw material costs.
He adds that the company's commitment to sustainability goes beyond the environment, as it includes among its strategic priorities its contribution to local development and its commitment to diversity and inclusion in all areas in which the company intervenes.
Cervecera de Canarias, present on the islands for almost a hundred years, intends that by 2030 its factories in Las Palmas de Gran Canaria and Santa Cruz de Tenerife will be carbon neutral. To do this, it has established new challenges such as the use of 100% of electricity from clean energy in 2025, the reduction of total energy consumption below 100 MJ/Hl, the implementation of solar thermal energy in its factory in Las Palmas, in addition to of the implementation of measures that offset the carbon emitted.
In the section on the efficient use of natural resources, the company strives to reduce water consumption by 25% before 2025, and to promote recycled and recyclable materials. Thus, it maintains the challenge that within three years all products are marketed in containers and packaging in which most of the materials are returnable or recycled and recyclable.
During the past year, Compañía Cervecera de Canarias carried out various actions, such as the incorporation of new machinery to pack cans, the creation of a purification plant, as well as other measures aimed at improving energy performance.
Along these lines, the Las Palmas de Gran Canaria factory developed a project to replace the fuel used in the boilers with liquefied gas (LPG), in order to reduce greenhouse gas emissions. To this is added a system of photovoltaic plants installed in the Santa Cruz de Tenerife factory, made up of 288 modules, with an estimated production of 155,186 kWh/year, which is part of the actions to achieve the aforementioned objective of reaching 100% of electricity from renewable sources.
On the other hand, along with promoting photovoltaic energy panels, Cervecera de Canarias is working on other measures to combat climate change, such as the construction of a thermo-solar plant and another especially innovative one for the recovery of CO2 from the atmosphere, both performances in Las Palmas de Gran Canaria.
In addition, the entity is a pioneer in promoting the circular economy, with a special focus on the use of recycled and recyclable materials in the packaging of its products, since 75% of its bottles and 56% of its cans are made with recycled glass and metals, respectively, and their labels are recycled and recyclable. At the moment, the promotion of by-products with high added value, such as bagasse, which currently has a high demand by farmers on both islands due to its nutritional value and the high prices experienced by feed and fodder for animal feed.
With the economic development
The Sustainability Report also emphasizes the activity of Compañía Cervecera de Canarias in the economic development of the islands. In this case, its hiring policy stands out, with 88% of staff with indefinite contracts, of which 23% are women.
Regarding the generation of indirect employment, the data is collected from the Socioeconomic Report of the Association of Brewers of Spain, which establishes that the company would have created around 15,000 jobs indirectly in 2021 through the marketing of its products, especially in the hospitality sector.
Another of the aspects highlighted in the Sustainability Report focuses on the company's commitment to local development, through its commitment to suppliers present in the Canary Islands. Thus, of the 868 entities with which it operated last year, 65% have an establishment in the Canary Islands, reaching purchases worth 88.9 million euros.
In the field of innovation, the company continues to digitize its operations and processes, with special emphasis on tools and solutions that help its customers streamline the management of orders and commercial activities with the Tu Order Online app. At the same time, it has supported catering establishments, supplying them with digital menus and systems for home sales or delivery.
In the aspect of new products, the launch during 2021 of the Devolcán sangria stands out, a product to cover the existing demand mainly in tourist areas and the relaunch of the Dorada Especial family with its Original and Tostada variants.
Likewise, within its social commitment, Compañía Cervecera de Canarias took an active part in helping La Palma after the eruption of the volcano, allocating more than 60,000 euros to the implementation of actions to reactivate the economy of La Palma and facilitate recovery of the island after the volcanic eruption. In addition, a group of 65 employees from the different work centers of the entity participated in a volunteer action in La Palma, focused on cleaning up the ash in the streets of the municipality of Los Llanos de Aridane.
About Compañía Cervecera de Canarias
Compañía Cervecera is one of the main beer-producing companies at a national level and one of the main engines of economic and social development in the Canary Islands. Defender of the products made in the Islands for their multiplier effect on the economy, directly and indirectly promotes the creation of about 15,000 jobs; it participates in the shareholding of several Canarian industrial companies, and gives priority to local supplies to carry out its activity.
Compañía Cervecera produces its own brands of beer
Tropicaland under license
Stella Artois; distributes international brands of the AB InBev Group, such as
Franziskanerand the Diageo Group, such as
Guinness. In addition, it has other drinks such as energy
Red Bullthe ciders
kopparberg Y magnersthe sangria
volcano and the juices