Medellín (Colombia), Jul 26 (EFE) .- After experiencing the pandemic with a completely virtual format and cold stagings, Medellín hosts the special edition Colombiatex + Colombiamoda 2021, which is invigorated by the union of the two fairs and the return of the catwalks and physical events.
Technology, sustainability and ancestrality will move a good part of the threads of the event, which delivered on Monday a first dose with the inaugural show “Look again”, a fashion proposal with a social sense by Colombian designer Diego Guarnizo and the Avon Foundation for Women .
The fairs, held by the Institute for Export and Fashion (Inexmoda), officially begin on Tuesday in the halls of the Plaza Mayor events center, where the entire chain of the “fashion system” will meet to activate the industry with the presence visitors, including 4,000 national and international buyers from countries such as Colombia, Ecuador, the United States, Peru and Mexico, among others.
“We will carry out this fair in a hybrid format with the three axes: business, knowledge and fashion,” explained the executive president of Inexmoda, Carlos Eduardo Botero.
FASHION COMES ON THE WHEEL
The trends component returns to face-to-face to capture the attention of fashion lovers with 16 catwalks, as well as digital staging to take advantage of 2020 learnings with an unprecedented digital edition.
In total, there are 30 designers, 50 design students and six commercial brands that will take over the most attractive component of the event, which is expected to receive some 20,000 visitors during the two days of the face-to-face fair.
In the program, the collaboration between the Colombian designer Beatriz Camacho and the Vivo technology company stands out to present “Flor de Sal”, a collection made up of 38 ‘looks’ and inspired by the poetry of nature.
The catwalk that will close the special edition will be in charge of the Colombian Juan Carlos Socarrás and Coca Cola with “Histories Made by Hand”, an initiative that will present a collection created from waste and supra-recycling processes with the work of 60 women artisans of the country.
Having events in the ‘phygital’ format at the two fairs, a union between digital commerce and physical stores, facilitated the participation in the trade show of 400 exhibitors from countries such as Colombia, Brazil, the United States, Peru and Argentina.
The knowledge axis will have 20 free conferences in the Inexmoda-Sapiencia Knowledge Pavilion, as well as master classes and workshops.
BUTTERFLIES TO ‘LOOK AGAIN’
After overshadowing the previous edition with the “Libertad” collection that put swallows flying in a “fashion film”, Diego Guarnizo continued his fashion with a social purpose this year, which seeks to help eliminate violence against women.
He joined with the Peruvian designer Annais Yucra and the Ecuadorian Paulina Anda and Cindy Castro to inaugurate the fairs with “Mirar de nuevo”, a new and inspiring catwalk.
Guarnizo explained that it is a collection full of “feeling, unity and brotherhood”, as well as a lot of craftsmanship, especially in its designs.
He also sent a message of “power and care for life” with a staging with 40 outings and with butterflies as the protagonists, some of them stamped in sequins.
She used organic materials, fabrics from the Embera Indians, tulle work and much of the talent of artisans from the southern department of Putumayo in pants, blouses and dresses in blues, oranges and pinks, with a powdery effect in her color palette.