Bogotá, Feb 6 (EFE) .- Colombia was accepted by the World Travel and Tourism Council (WTTC), one of the most important organizations in this industry, with which it will have access to more than 200 companies which represent 30% of what the world tourism sector generates.
“Having been accepted (by the WTTC) as ‘Destination Partner’ is very important news that further drives our management as an entity that promotes tourism internationally,” said the president of ProColombia, Flavia Santoro, quoted in a statement from his office.
Santoro explained that ProColombia is ready to contribute to the projects and initiatives that the organization will carry out this year “focusing on the recovery of tourism,” a sector hard hit by the coronavirus pandemic.
He explained that the entity will focus its efforts on removing travel barriers, restoring the confidence of tourists and providing safe travel.
“These are some of the issues that the country, through ProColombia, will work hand in hand with the World Travel and Tourism Council, now as a member of this organization, one of the most important internationally in the field of travel and tourism” Santoro added.
By being part of the Council, contact with companies around the world is facilitated since WTTC represents more than 200 companies that represent 30% of the income that the industry generates in the world.
“We will have access to the main networking network (network of contacts) of the private sector in the world of the tourism sector, which will allow us to leverage commercial opportunities both to attract international tourists and foreign investment projects,” said Santoro.
In addition, Colombia has the right to be part of the network made up of nations that promote and promote the sector and may participate in the summits and events organized by the WTTC or be a member of its executive committee.
Santoro recalled that since last year the WTTC has been an ally of Colombia in the objective of supporting the sector.
“In addition to the World Tourism Organization, the WTTC endorsed the ‘Check in certified’ seal, ‘Covid-19 bioseguro’ from the Ministry of Commerce, Industry and Tourism, which has undoubtedly contributed to the more than 300 Colombian companies that They have obtained it and have the prestige of both organizations by complying with all the safe parameters for travelers, “he added.
The Council also included Colombia in its list of safe destinations to travel and granted it the “Safe Travels” seal, making the country one of the seven that have it in South America along with Argentina, Chile, Ecuador, Paraguay, Peru and Brazil.