Mon. Apr 22nd, 2019

Coachella catches the Latin fever

Coachella se contagia de la fiebre latina


The rush for Latin rhythms has spread throughout the planet and Coachella, the great hippster festival of music and trends that takes place annually in California (USA), has not wanted to be left behind with a poster that this year includes a large Hispanic delegation.

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The Colombian J Balvin, the Spanish Rosalía, the Puerto Rican Bad Bunny, the Mexicans The Tijuana toucans and the Chilean Javiera Mena Y Mon Laferte are some of the Latin ambassadors who will go to Indio, the city in the Californian desert where Coachella will be celebrated on two consecutive weekends in April: from 12 to 14 and 19 to 21.





Known for being one of the most influential musical events in the world and for the many celebrities that come as public, Coachella will celebrate its twentieth anniversary with Ariana Grande, tame Impala Y Childish Gambino as maximum claims.


Coachella is known for being one of the most influential musical events in the world and for the many celebrities that come as an audience

But one of the news that left the presentation of its 2019 edition was the remarkable presence of Latin music, something that was not always the case. And is that although Slowly broke records, reggaeton conquered discotheques around the world, Bad Bunny convinced Drake to sing in Spanish, J Balvin teamed up with Beyoncé in My people, and Camila Cabello opened the Grammy with Havana, to cite recent examples, Coachella had been reluctant to join the Latin passion until recently.

In the first Coachella of 1999, the tiny Latin part was covered with The Invisible Friends Y At The Drive-In. Over the years, Coachella counted sporadically with artists such as Julieta Venegas, Carla Morrison, Caifanes or Kinky, and even some like Café Tacvba or Ozomatli played on several occasions. The scarce Latin presence attracted attention at a festival in California, where almost 4 out of 10 people are Hispanic.


In the first Coachella of 1999, the tiny Latin part was covered with 'The Invisible Friends' and 'At The Drive-In'

The situation began to change in 2018 with the performances of Cardi B, Los Angeles Blues, Kali Uchis, Miguel or Princess Nokia. But this year, Goldenvoice, the powerful promoter behind Coachella, has hit the table with a Latin echo by incorporating among their names in capital letters Hispanic stars of the urban genre such as J Balvin or Bad Bunny.





The model Alessandra Ambrosio at the Coachella festival of 2017

The model Alessandra Ambrosio at the Coachella festival of 2017
(Instagram @alessandraambrosio)

Figures in ascending sidereal as Rosalía and contrasted artists like Mon Laferte share space with legends such as Los Tucanes de Tijuana, a striking signing that will bring the northern genre to the ears of the alternative public. The Hispanic delegation can boast a variety of styles: there will be electropop with Javiera Mena, reggaeton with Tomasa del Real, guitars "indies" with Las Robertas, progressive rock with Chon, cumbia and fusion with Ocho Ojos, disco with Cola Boyy ... And Taking advantage of Coachella, Goldenvoice has organized in Indio on April 17 Chella - Celebrating the Community, a Latin minifestival led by Los Tucanes de Tijuana and Mon Laferte.

"It's a poster of 2019," he said in January. Los Angeles Times the co-founder of Coachella, Paul Tollett, which is the maximum responsible for the programming but which appears very little in the media. Sources of the festival indicated to Efe that Tollett "is very proud of the diversity" of this year. The Robertas, the first Costa Rican group to visit Coachella, pointed out to Efe that the "visibility" of Latinos in the United States. has been able to boost the interest of the event for the Hispanic.






'Goldenvoice', the powerful promoter behind Coachella, has hit the table with a Latin echo by incorporating Hispanic stars of the urban genre in their capital letters

"There is a big Latino community here. And, in general, the reggaeton is something already like world-wide ", explained the battery Fabrizio Durán. "I think Coachella makes people super smart and they want everything to be there. And obvious that what is happening is what is happening in the 'underground', "said Efe, on the other hand, Tomasa del Real. "It is an achievement, a great goal and a celebration," said the Chilean who is a reference of "neoperreo".

And with a more entrepreneurial look, the vice president of Billboard, Leila CoboHe told Efe that it is "very important" that there are as many Latinos at events as Coachella. "These festivals are not doing it to fulfill (...). They have an audience where there are necessarily Latinos and they are programming for Latinos who have never found something like that to see. I do not think they're going through Bad Bunny necessarily: they're going to go anyway. But to give them something Latin seems super logical, "he said.

"I never understood why it was not done before. If you know there is a Latino audience, why not give it to them? The good thing is that now it is a bet of: 'Well, I am giving this not only to the Latin audience but I am betting that non-Latino people will also be interested'. That's why Bad Bunny and J Balvin are headliners, "he added.







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