CNN en Español has launched the "Proyecto Ser Humano" campaign to close the door to discrimination in the United States and Latin America, with the help of Mario Kreutzberger "Don Francisco", Emilio Estefan and other outstanding volunteers.
"Given the recent increase in incidents of racism and xenophobia, cases of harassment in social networks and the deterioration of civic discourse in politics and the media, CNN en Español decided to address issues of discrimination and intolerance with in-depth reporting and analysis," says Cynthia Hudson, senior vice president and general manager of the channel in a statement released Monday.
As part of this mission, the information channel in Spanish "will highlight the efforts in the fight for greater inclusion, non-discrimination and social justice," stresses the also responsible for Hispanic Strategy for CNN in the United States.
The well-known faces of journalists and CNN en Español presenters are joined by those of a group of personalities that appear in the special launch program of the campaign, which will be broadcast for the first time on Sunday, April 7 at 8:00 pm in Miami. (00.00 GMT on Monday).
Juan Carlos López, political director and presenter of the DirectoUSA and Clash of Opinions programs in Washington, and María Alejandra Requena, the presenter of Panorama Mundial, lead that program recorded last week at the Miami International Animation & Gaming Complex (Magic), Miami Dade College.
The popular Chilean presenter "Don Francisco", the Cuban-American music, television and film producer Emilio Estefan, the Mexican-American writer Reyna Grande and the indigenous rights activist Odilia Romero, of Mexican origin, expose their experiences personal in relation to discrimination.
Romero affirms that he did not know what discrimination was until he went to school and learned Spanish, while Don Francisco recognizes that many of the things that were said in Sábado Gigante, the program that gave him fame, today would not have a place because contributed to inclusion.
Miami Mayor Francis Suarez and Miami Dade College President Eduardo J. Padrón, both of Cuban origin, the Puerto Rican actor Modesto Lacén and the Mexican domestic rights activist Marcelina Bautista also have a voice on the program.
Estefan stressed that the more discrimination there is, "the more proud we have to be of being Latino."
The musician produced and co-wrote the official theme of "Proyecto Ser Humano". The Peruvian singer-songwriter Gian Marco, winner of three Latin Grammy, is also the author of the song and plays it.
To support this initiative, CNN en Español commissioned the Chicano artist Emilia Cruz to create an original piece of art to celebrate diversity, which will be exhibited at events related to this project.
Cruz, 25, is a student of illustration and fine arts at the Art Center College of Design in Pasadena, California.
Cruz's artwork focuses on women of color and explores different ways in which she can represent vulnerability, self-love and empowerment.
The "Human Being Project" will be featured on all CNN platforms in Spanish, including television, digital platforms and social networks.
"The initiative will inform, motivate and inspire our audience to become an agent of change against discrimination in all its forms in the US and Latin America," the statement said.