Chelsea Manning, Carlinhos Brown and Pussy Riot, among the first confirmed Culture and Business Pride

CANARY ISLANDS7 The Gran Canarian palms

In the next month of June, Santa Cruz de Tenerife becomes
in the most prominent place of LGTBIQ + rights with the participation of great personalities of the movement and they will also do so during the weeks in which the Carnival of the capital of Tenerife is celebrated, transforming it for almost 10 days into the international epicenter of the collective and into a space of freedom, learning, business, tourism, culture and leisure
to celebrate Pride like never before.

The fifth edition of Culture and Business Pride will open its doors from June 11 to 18 in various venues in the capital of Tenerife. This year, the Tenerife Carnival will be held exceptionally in June, so the festival will serve as a prelude to its end, adding more color, more freedom and a good atmosphere. Culture and Business Pride is sponsored by the Cabildo de Tenerife through Turismo de Tenerife, the Autonomous Organization for Culture (OAC) and the Organism for Festivities and Recreational Activities of the Santa Cruz de Tenerife City Council, and Promotur Turismo of the Government of the Canary Islands.
All its activities are free, open, accessible and 100% heterofriendly.

On the occasion of the event, the president of the Cabildo de Tenerife, Pedro Martín, has indicated that “Tenerife will become the focus of international attention for a few days through an event that is already consolidated and internationally recognized. There will be many figures from various countries and disciplines, such as art and culture, research, politics, business or activism, with a great direct and media impact that the Cabildo de Tenerife supports through Turismo de Tenerife. Our commitment to equality and events with corporate responsibility or social background also mark our commitments to sustainability and inclusive tourism. Santa Cruz de Tenerife will become a point of reference for the LGTBIQ+ community, in an event for all ages and audiences, whose activities are free and open to the public.

under the slogan
Another way of Loving, another way of PrideCulture & Business Pride offers an alternative proposal to the Pride celebrations, betting on an agenda of activities aimed at all audiences.

In this regard, the mayor of Santa Cruz de Tenerife, José Manuel Bermúdez, assures that "having a festival of these characteristics held in the capital
It is an invaluable opportunity to serve as a loudspeaker for the group». In addition, he points out, "it is one more example of the initiatives that the City Council is carrying out transversally together with institutions and groups to consolidate the city as a focus of cultural activity and revitalization of the island, which allows us to make the capital continue to be a city of opportunities».

In this fifth edition,
various topics will be addressed to understand the collective in a global waybut it will also serve as a meeting and enjoyment point around an entire social movement, proposing exchange for the growth of the LGTBIQ+ platform through its advances in culture, technology, business, science and art in venues such as the Municipal Museum of Fine Arts, Espacio R of the La Recova Art Center, Auditorio de Tenerife, TEA Espacio de las Artes and several streets in the center of Santa Cruz that will offer activities for all audiences, always with free access until full capacity and with strict compliance with security measures.

The Councilor for Culture of the city council of the capital, Gladis de León, was proud that "Santa Cruz de Tenerife is once again a benchmark for cultural activity and a city that makes visible, values ​​and empowers the LGTBIQ+ community". De León also wanted to highlight the tireless work that is being carried out from the area that she directs to continue attracting "events of this caliber, which energize and instruct citizens in values, respect and knowledge" to the city. To do this, she adds, "the Autonomous Organization of Culture (OAC) has made available to the organization some of its most characteristic spaces, such as the Municipal Museum of Fine Arts or the R Space of the La Recova Art Center,
that throughout the year serve as a platform for talent from inside and outside the Archipelago».

Chelsea Manning's first visit to Spain

Culture and Business Pride was designed to establish a platform for analysis and vindication of advances in sexual diversity and human rights, becoming the first pride that unites culture, business, tourism and the rights of the LGTBIQ+ collective. Now, the festival returns to present an ambitious edition, a new poster that focuses on names that advocate for diversity around the world. One of them is that of the cyber-activist Chelsea Manning, an intelligence analyst for the US Army, who became famous for leaking classified Wikileaks documents. The activist will visit Spain for the first time invited by Culture and Business Pride, and will offer a public presentation during the festival, in addition to being one of the winners of the Alan Turing LGTBIQ+ Awards of this edition, whose full list of winners will be revealed soon.

Alan Turing LGTBIQ+ Awards and Concert for Egalitarian Human Rights.

Culture and Business Pride consolidates its headquarters in Santa Cruz, the capital of Tenerife, with an eclectic edition that reflects the diversity of the group's identities. This year, the Alan Turing LGTBIQ+ Awards gala will be resumed, which will recognize the work of a dozen personalities from around the world, and whose act will be held at the Tenerife Auditorium on June 16. A few days later, on June 18, the International Concert for Egalitarian Human Rights will take place on the Francisco La Roche Avenue stage, in which the Brazilian musician Carlinhos Brown and the group of Russian activists Pussy Riot will perform. and other artists to be confirmed. All activities are free and accessible entry. The concerts, which will be free, will have a space reserved for 500 VIP tickets that we will announce shortly.

Culture and Business Pride: An International Program for Freedom

Putting the focus on both the rights and advancements of the collective around the world, this unique pride offers a universal program. Polish politician Robert Biedron, president of the European Parliament's Gender Equality Committee and activist with extensive experience in defense of equality, will offer a conference on the importance of institutions such as the European Union or the UN having assumed the promotion of sexual and gender equality universally. In addition, among the names confirmed for this fifth edition, personalities such as the artist and 'performer' Samantha Hudson, the writer Elvira Sastre who will offer a poetic and musical show, the trans thinker and agitator Elizabeth Duval, the film director Isabel Coixet, the athlete Víctor Gutiérrez, the promoters and activists of Devermut, the film and television director Ramón Salazar, the fashion designer Palomo Spain, or the Nobel Prize winner Carlos Umaña, among more than 50 international guests invited to this meeting. As is traditional in this festival, the inauguration will be officiated with a raising of the LGTBIQ+ flag. Politics, a key tool to change society in democracies, will be the subject of debate with the representation of several significant politicians in the struggle of the collective in our country, Carla Antoneli, Eduardo Rubiño, Jaime de los Santos of different political signs but united by a common issue: the fight for freedoms.

programming line
dedicated to business, and which marks the difference with respect to other 'prides' in the world, will host the first meeting in Spain of the North American LGTBIQ+ Chamber of Commerce (NGLCC), which brings together nearly 1.5 million businessmen and a turnover that in the United States alone exceeds 1.7 billion dollars of annual GDP. In Santa Cruz de Tenerife, the NGLCC will hold its first international meeting and official presentation in Spain with its president, Justin Nelson, who will highlight the value of the group's workforce and business and who, together with other actors from the sector, such as MyGwork, will promote the Business Pride area that the event has been promoting since its inception. In addition, on the tech theme, Culture and Business Pride will host the presentation of Maricoin, the new cryptocurrency developed by and for the group, which allocates part of its profits to promoting inclusive policies around the world, and which aspires to become the currency of payment in businesses and activities of different nature.

The history of Culture and Business Pride

Five years ago, a festival was born in Tenerife that offers an alternative proposal to pride celebrations around the world, betting on a complete agenda of activities aimed at all audiences, but with special attention to the most demanding international LGTBIQ tourist. It is a week of conferences, concerts, parties, art or 'networking' between professionals in the sector. Adding its four previous editions,
this festival has attracted an approximate number of 40,000 attendees, generating an economic impact of 1.66 million euros per year and receiving a return on investment close to 150%. In this time, it has had personalities such as the former Icelandic Prime Minister, Jóhanna Sigurdardöttir, the Harvey Milk Foundation, the Taiwanese Minister Audrey Tang or the former Vice President of Costa Rica, Ana Elena Chacón, in many others.

All of them are part of the history of this unique festival that brings new visions regarding the visibility and rights of gays, lesbians, transsexuals, bisexuals, intersex and queer from all over the world.

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