Madrid, Jul 14 (EFE) .- If before the pandemic brides used to invest about two thousand euros in the dress for the “yes I want”, now, at weddings of the covid era, many young people are betting on very cheap designs and others, aware of the environment, prefer to rent it or use second-hand creations.
According to a report by the Bodas.net portal at the beginning of this year, on average Spanish brides invested 1,750 euros generally in “ready-to-wear” models, “but now many women, at the same time reducing invitations by capacity issue, they also minimize investment in the wedding model, “explained communication expert Pepa Fernández this Wednesday.
As a result of this demand, Zara, a company of the Inditex group, has just launched a capsule collection with two dresses, one for 129.90 euros and the other for 79.95 euros.
Lingerie-inspired bridal designs, in ivory Mulberry silk with lace details, a V-neckline, a slightly open back and a flattering drape that emulates a minimal train on the skirt.
Taking advantage of the pull of “low cost” designs, it has also created a very sensual lingerie collection that also includes nightgowns, robes, pajamas and flower headbands.
Although there are firms with a cheap bridal line, many brides celebrate their wedding in a rented dress like Carrie Symonds, wife of the Presidents of the United Kingdom, Boris Johnson.
Symonds opted for a model designed exclusively by Christos Costarellos for Net-a-Porter, a creation with a Mediterranean and romantic air that he rented for around 50 euros.
Pronovias, the world’s leading luxury bridal fashion brand, has launched #MyDressxHerFuture worldwide.
A campaign that aims to raise funds for vulnerable young women around the world through the resale of second-hand wedding dresses, which also causes a positive impact in terms of sustainability, as it offers a second or third life to dresses of girlfriend.
Internet portals and stores have become one more element of the bridal market and fashion firms present their catalogs with discounts of up to seventy percent.
Life stopped in March 2020 and the wedding business has been one of the most affected by the pandemic, so wedding dress designers have been forced to reinvent themselves to overcome the crisis, such as Alma Aguilar, who proposes Unique pieces of sewing and has a collection in his workshop.
But not everyone agrees very much with the “low cost” trend in the bridal gown; Saray Ceca, director of the Bridal House platform, believes, on the contrary, that brides prefer “to invest in a great dress, since many have had to postpone or shorten the guest list.”
By Carmen Martín