Thu. Feb 27th, 2020

Change of course for the graphic industry | Economy

Change of course for the graphic industry | Economy

The graphic industry in Spain generates a business of 14,000 million euros and more than 15,600 companies feed on it. Gone are the clouds that caused a fall in activity and the recovery that began to fix, in 2016, the rebound of billing. Times change, and printing is updated. Ever since Johannes Gutenberg devised the modern printing press in the 15th century, the graphic sector has experienced an incessant development and, after enjoying long periods of splendor, he has also had to roll up his sleeves and catch up so as not to sink under the tide of technology. The 2019 edition of the Graphispag show, which will be held between March 26 and 29 at the Fira de Barcelona Gran Via venue, stands as the meeting point for the graphic industry and visual communication, and is the testimony of the change of direction of the industry.

"Graphispag defines today's printing, open to all types of sectors and users. Thanks to digital technology and new media, there are no limits, you can print any format or surface, and customization to create environments and unique products gain prominence, "explains Graphispag president, Xavier Armengou.

The role, understood as conventional support, loses prominence to forced marches, but the graphic arts have been known to reinvent and gain presence in other areas. The image is a weapon of seduction and the printing of packaging and labels is a rising value for the graphic industry, as well as the contribution of solutions for printing large formats. But neither does it renounce to continue contributing value with products and services that, for a long time, have marked the rhythm of the business: the demand for catalogs and advertising forms and the editorial commissions.

The transformation of the sector is perceived in Graphispag. The emblematic graphic show of Fira de Barcelona reaches the fifteenth consolidated edition as the benchmark appointment in Spain and brings together innovations in software, printing technologies and finishes, as well as supports and consumables for the creation of all types of printed products. As a novelty, this year new areas are incorporated to discover the creative potential of printing and its complementarity and connection with other forms of digital communication.

There are 9,600 square meters in Hall 2 of the Gran Via fairground that will contain all the proposals and novelties of the sector. In total, 200 direct exhibitors, with presence of companies from Germany, Belgium, China, France, Italy, the Netherlands, Poland, Portugal, the United Kingdom, Finland and Sweden, and the representation of about 380 brands, such as HP, Roland DG , Epson, Heidelberg Spain, Konica Minolta, Digidelta, Agfa, Soficat-Xerox, Jusa, OPQ Systems-Horizon, Emiliano Martin, Koenig & Bauer Lauvic, Esko, Ipagsa or Union Papelera.

Graphispag 2019 will focus on three common axes that are transforming the different specialties of the graphic industry and that will star in the areas and program of activities of the fair. It is about digitization (productive, organizational, communicative and commercial); the almost limitless personalization of any object, material or surface; and design, now ubiquitous in graphic and visual communication.

Increasing productivity is the driving force to keep growing and, in this sense, a part of the program is reserved for Graphispag Talks. Lectures on automation and technology are offered to learn how the increase in digitization is necessary in the processes of graphic services companies. The focus will also be on how to manage the production of Web2Print orders in an automated way or in the purchase of workflows or software by subscription to have all the tools updated. As a success story, the story of Onlineprinters will be presented, a traditional family press converted to an avant-garde online printing company in Europe. It serves more than one million customers in 30 countries in Europe and works from flyers to a full fair stand.

Digitization is key for the sector to increase productivity and boost business profitability. It is not just a matter of squeezing the possibilities of digital printing, but of optimizing efficiency thanks to the automation of processes and the use of the resources provided by digital marketing, big data and the implementation of web-to-print, with the goal that graphic companies connect through the network with the end user, who will increasingly create, commission and print professionally customized graphic products you need.


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