The need for transformation by companies and organizations to adapt to a society in continuous change, contemplating this process as a search for opportunities and placing people as the main lever for their new strategies, was the topic addressed in the third session of the cycle 'Cepsa Dialogues in Action', promoted by the Cepsa-Santa Cruz Liaison Committee.
The purpose of this discussion forum is to promote rapprochement and the exchange of good practices between Cepsa and the Canarian community, through the potential and experience of the company's professionals. A meeting that, for the first time since its launch in 2021, was held in person, a modality that was also combined with access via telematics.
Under the title 'Society advances, organizations are transformed', the opening speech was given by the Head of Operations at Cepsa Tenerife, Rosendo Rivero, around which a debate was generated, in which the director of Cepsa participated in Canary Islands, José Manuel Fernández-Sabugo; the director of the Social Innovation Laboratory of the University of La Lagun, Mónica Dios; the insular director of Modernization of the Cabildo de Tenerife, Daniel González; the director of the Association for the Progress of Management in the Canary Islands, Francisco Torres, and the technical director of Full Inclusion of the Canary Islands, Francisco Medina.
Rosendo Rivero stated that "we are witnessing an unprecedented change in how human beings interact with each other and with the environment" and added that "the evolution of organizations has to be centered on people, these being the main lever for their new value propositions. Therefore, he stressed that the strategic plans, procedures and activities of organizations must be more customer-oriented than ever.
He pointed out that within the group of clients, in addition to those who receive a product or service, interest groups, suppliers and the employee himself are included. In this sense, he insisted that the current challenge for organizations involves relying on their most valuable resource, their professionals, to empower them and develop an activity that meets the needs of a changing and competitive world. Along these lines, he stressed that companies not only have to address a digital and energetic adaptation, but above all a human one, taking into account that people are more important than ever.
Communication, a key tool
Rosendo Rivero put on the table the bet developed by Cepsa in this area and highlighted that communication is the key tool to promote change in any organization. In this sense, he referred to the need for it to be reinforced to transfer relevant information in a transparent manner, in addition to listening to the teams and transmitting feed back internally. Likewise, he highlighted the role of leaders who move away from the traditional concept of boss, to become facilitators of their teams in the implementation of changes, promoting the participation of all in continuous improvement, and favoring the empowerment and responsibility of the team. And this, in addition to promoting effective interactions and the feeling of belonging, aligning with the objectives and policies of the organization.
He added that Cepsa is committed to an honest and ethical attitude, which it conveys to its suppliers, in addition to being aligned with the Sustainable Development Goals, the culture of safety, the defense of diversity and the inclusion or reconciliation of employees, among others aspects.
On the other hand, he stressed that business transformation cannot be understood without a dynamic digital transformation, which takes into account the needs and objectives of the entity. This, he added, will have an impact on improving the performance of workers, facilitating and accelerating the various processes.
Rosendo Rivero also referred to the process of organizational transformation that Cepsa is undergoing, with which it aspires to play a relevant role in the energy transition, committed to moving with society towards a more sustainable world through its 2030 Strategy for a new Cepsa , presented at the end of March.
In this sense, he alluded to some of the most recent projects related to the commitment to green hydrogen as an energy vector; the decarbonization of transport through sustainable biofuels together with strategic partners such as Binter, Iberia and Air Nostrum; a new concept of service stations, as well as electric mobility solutions.
Transformation, a vital necessity
During the debate, the participants at the work table agreed that the need for transformation is something vital and shared by both companies and social entities and the Administration itself, as well as civil society itself.
In this sense, José Manuel Fernández-Sabugo highlighted Cepsa's commitment to change and stated that the energy transition responds not only to the need for survival, but also to the contribution of added value, aspiring to become a relevant player in This process. He pointed out that transformation is a global and rapid phenomenon in which teams play a fundamental role.
For his part, Daniel González referred to the modernization plan of the Cabildo de Tenerife, aimed at changing the way public services are provided through organization and the definition of clear and shared objectives. In this case, he pointed out that the improvement of public services, the reduction of the administrative burden and the processing time are some of the goals set, to which is added transparency and the participation of society.
Mónica Dios shared the work carried out by the Social Innovation Laboratory of the ULL, created three years ago, in order to experiment and propose realistic solutions that are capable of responding to current problems and challenges through collaborative work and alliances between citizens , public and private sector. She highlighted her role as a facilitator through the application of research and redirecting actions according to needs. In short, she pointed out her, a commitment to the transfer of knowledge in a closer way.
From the APD, Francisco Torres emphasized the need for companies to adapt to a challenging environment, through constant renewal and adaptation, and made clear the role that leaders must play to achieve adequate change management. Likewise, he referred to the process of energy transformation that the Canary Islands are undergoing, through the commitment to renewable energies, which can turn the Islands into a world laboratory.
Finally, Francisco Medina insisted on the need to innovate in service models aimed at the most vulnerable people, traditionally created from a deficit approach, focused on people's limitations. Likewise, he made a commitment to the deinstitutionalization of the protection system for the most vulnerable people, through social transformation, trying new ways of doing things so that they have a decent life. A task that he, he pointed out, requires everyone to get involved.
Those interested in accessing the recording of the three Dialogues in Action sessions held to date can do so on Cepsa's official YouTube channel.