The Ministry of Tourism, Industry and Commerce promotes the seabed of the Canary Islands for diving in the Mediterranean Diving Show in Barcelona, the most important fair of scuba diving from Spain, which takes place between February 14 and 16 in Cornellá, Barcelona, and gathers about 15,000 visitors every year.
The Canary Islands also has a specific communication platform called www.inmersionenaltadefinicion.com that promotes the attractions of the Islands for the practice of this sport, with relevant and quality content, intended for a tourist who is looking for a unique environment to practice their favorite hobby, where you can select by island or by type of diving, the place to dive.
In this online platform the Archipelago is known as the paradise of divers, whether beginners or experts, with warm and transparent waters and one of the largest biodiversity on the planet that, together with a volcanic landscape under the sea, have made that are recognized internationally as one of the best waters in the world to dive.
The Minister of Tourism, Yaiza Castilla, points out that within the marketing plan of the Islands “diving is one of the categories of interest to attract tourists whose main motivation is to enjoy their vacations, diving, with good weather all year”. For this, the head of Tourism highlights the different promotional actions that are carried out, such as the possibility of downloading an application called ‘Diving in HD’ with the 100 best locations to dive into the archipelago.
Likewise, the Islands have a wide range of schools and material rental companies that meet the needs of lovers of this sport, in addition to hosting international underwater photography championships of recognized media impact.
The stand with which the Canary Islands go will occupy an area of 72 square meters and will be located next to the immersion pool where diving baptisms, rescue drills and visitor participation will be held in product testing sessions under Water. The materials used include untreated natural wood so that the stand’s own image is identified as a nature-friendly and environmentally-friendly destination. In addition, many of its components are sustainable, recycled and reusable. There will also be projections throughout the fair where the Canary Islands will show several audiovisual pieces showing their seabed.
The profile of this traveler is characterized by being a person passionate about diving, an activity in which he even becomes an expert, and that provides a high level of personal satisfaction. They are preferably young and can travel in groups, alone or as a couple. For them the accommodation is secondary and what matters most is its location.
The Archipelago has three marine reserves: Resting in El Hierro; the south-western coast of La Palma; Y La Graciosa and islets, beside Lanzarote, all of them sanctuaries where the richness of their biodiversity, caves, cliffs and unique beauty make them the best alternative for all levels of diving experience.