March 8, 2021

Canary Islands promote themselves as LGTB destination in the Berln Pride – La Provincia

The Canary Islands will be present this July in theCSD Berlin Pride, where they will promote the islands as an LGTB destination andgay friendly, as reported ThursdayCanary Tourism Promotur, entity responsible for thetourist projectionof the Archipelago, under the Ministry oftourism, Industry and Commerce ofCanary Government.

According to the forecasts of the Organization, the event will focus on the German capital between July 27 and 28 to more than 800,000 people, which together with the media projection makes it an "interesting showcase" for the brand's external promotion Canary Islands.

The Minister of Tourism, Industry and Commerce,Yaiza Castilla, has assured that "Canary Islands is an attractive destination for those tourists whose main motivation is to enjoy their vacations, in a place that offers multiple attractions that we have in the Islands, where besides the good weather they have a wide complementary offer".

"This action, within the framework of the Berlin Pride, allows us to transmit an image of an inclusive destination as a competitive and qualitative advantage over competing destinations in the eastern Mediterranean," he said.

The action will feature a large custom vehicle that will participate in the parade as well as an information point with a largephotocallin the surroundings of the Brandenburg Gate. It is, in turn, jointly developed by Promotur Turismo de Canarias and Turespaña, and is funded by the European Regional Development Fund (ERDF).

The presence of the Canary Islands in the Berlin Pride responds to the objective of "customer diversification set in the plan ofmarketing, in a key market for the islands such as Germany. "

"The LGTB segment relies on a specific communication platform aimed at this group,, which includes materials and content of interest to these travelers and travelers so that they can know and value this very powerful offer in the Canary Islands, "conclude from Promotur.

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