“Canarias Orgullosa ‘, the LGTBI Pride campaign for all corners of the Islands


The Deputy Minister of Equality and Diversity, Sylvia Jaén, and the General Director of Diversity, Victor M. Ramírez, present the program of planned events and the Pride 2021 campaign.

The Deputy Minister of Equality and Diversity, Sylvia Jaén, and the General Director of Diversity, Victor M. Ramírez, present the program of planned events and the Pride 2021 campaign.
LP / DLP

The Minister of Social Rights, Equality, Diversity and Youth of the Government of the Canary Islands, Noemí Santana, has presented this Tuesday together with the Deputy Minister of Equality and Diversity, Sylvia Jaén, and the General Director of Diversity, Víctor M. Ramírez, the Awareness campaign for the International LGTBI Pride Day that is celebrated every June 28 and that it has the same objective as last year “to bring this Pride to all the islands and to all the municipalities”.

This is what Santana has indicated, who has stressed that the idea is to take it “from the urban to the rural, and from the beaches to the mountains”, pointing out that they will carry the poster of the awareness campaign “to all corners of the Canary Islands: with projections in municipalities and with buses that travel all the islands. And again with a program on Canary TV, which allows reaching all the houses “.

For her part, Sylvia Jaén has admitted that, despite “all the advances that are already visible in the Canary Islands, there is still LGTBIphobia in society”, pointing out that they will “love to live that proud Canary” that they project, in which “each which, when he talks about his feelings, love or being, does not have to add stones to his vital backpack where discrimination, bulling and suffering do not continue to be a part of the daily life of LGTBI people “, as indicated by the Ministry in a note of press.

Thus, the ‘Canarias Orgullosa’ campaign focuses “on recognizing youth for their proactive and integrating capacity with sexual and gender diversity”, which they indicate makes them, “thanks to respect and visibility, into benchmarks inside and outside of the islands”.

This idea will be transmitted through the image of the campaign, which will be inserted in digital media, outdoor media (mupis) and will have the collaboration of different municipalities that will project the images on emblematic buildings of their municipalities, joining the campaign visible and sustainable.

As for posters, on paper and digital, it focuses on showing a large number of people in everyday situations, highlighting the visibility of sexual and gender diversity in daily life among youth.

In addition, to reach younger people, there will be new communication spaces, such as TikTok, and with the collaboration of allies of the campaign such as the PtaZeta trapper from Gran Canaria. Also, young people will be the protagonists of the Canary Television program ‘Canarias Orgullosa’ that will be broadcast on June 28.

In this framework, this Wednesday, June 16, the book ‘Canarias Orgullosa’ will be presented, which includes 12 biographies of diverse people and who, due to their professional or personal work, have served as an example to their more or less close environment. The initiative is also complemented by a web page (www.canariasorgullosa.com) where the digital version of the book can be downloaded and where anyone can add close stories of LGBTI references that may be part of a new edition of the book, planned for next year.

Also on June 23, at 7:00 p.m., a gathering of LGTBI writers will be held in Granadilla de Abona (Tenerife) who will address the role that visibility plays in their lyrics.

Likewise, during the month of June a tribute will be held to the recently disappeared Gran Canaria transformist Xayo, in collaboration with his municipality, Santa María de Guía, and on June 28, International Pride Day, souvenir plaques will be placed in different emblematic spaces for the collective in Santa Cruz de Tenerife and Las Palmas de Gran Canaria.

Finally, different LGTBI entities from the Canary Islands and Cape Verde will meet at the LGTBI discussion, organized by the General Directorate of Diversity and the Spanish embassy in Cape Verde by the end of the month, in order to open a shared learning space from of the experiences of the different entities with a short journey, and facilitate the advocacy work of the LGTBI entities of Cape Verde.

The meeting, via videoconference, will be attended by the Director General of Diversity, the Spanish Ambassador to Cape Verde, a representation of the Government of Cape Verde, and representatives of UN-Mulheres, the LGBTI Association of Praia (Cape Verde), the Altihay collective (Fuerteventura, Canary Islands) and representation of the LGTBI entities of Cape Verde (São Vicente, Sal and Santiago).

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