February 27, 2021

Canarias goes to Fitur to consolidate the rise of the national market – La Provincia


The Canary Islands will attend the 40th edition of the International Fair oftourismfrom Madrid (Fitur) with the objective ofconsolidate the upward trend of national tourism, which last year grew by up to 14%.The Ministry of Tourism, the public company Promotur and 600 companies of the Islands will try to strengthen air connectivity with the Peninsula, a sensitive issue considering the withdrawal of routes byNorwegianYRyanair,as well as the increase in the price of tickets.

The Minister of Tourism, Industry and Commerce,Yaiza Castilla, and Promotur’s manager, María Méndez, presented today at a press conference the actions that will take place in one of the most important fairs in the world, which will take place between January 22 and 26. The objective is to continue attracting a market that “reached 2019 million Spanish tourists in 2019, a figure that has allowed to cushion the decline of foreigners, aftera year-end closing estimated at 15.1 million total tourists, 4% less than in 2018, “as Castilla explained.

In Fitur, meetings will be held with all the companies that currently link the Canary Islands and the Peninsula, such asVueling, Iberia Express, Air Europa or Ryanair,that on January 8 closed its bases in Gran Canaria, Tenerife South and Lanzarote, but still maintaining 235 weekly routes in the Islands.

In addition, meetings with other airlines such as Volotea have already been closed,Jet2, EasyJet, Eurowings or Wizz Air, as well as directors of online travel agencies including Edreams, Destinia, or Last Minute-Rumbo and tour operators such as Globalia and Via Sale. In addition, the Spanish Tourism Offices of cities such as Berlin, Stockholm, Poland, London, Oslo, Singapore Mumbai, Toronto, Vienna and Brussels are scheduled to meet the behavior of these markets.

As for the forecasts for the summer, Castilla clarified that it is premature to advance data,Well, there is still a lot of connectivity in the planning and decision phase, especially by the British and Peninsular market, but he said that the Government expects a smaller decrease in air capacity, as well as positive news with the German market.

A 50% recycled pavilion

The Canary Islands will be present in Fitur with a pavilion of 1,425 square meters that will serve as a work platform for 1,200 accredited Canarian professionals. In order to achieve astandmore sustainable,50% of what was used in the last one will be usedWorld Travel Market, held last November.In addition, noble woods will not be used and the use of LED screens and lights will prevail to achieve greater energy savings.

The Canarian pavilion already obtained recognition in the last edition of Fitur whenHe received the award for the best stand in the category of Institutions and Autonomous Communities,where the jury highlighted “a design that perfectly combines the nature of the Islands with the latest technology and an impeccable space that invites to circulate freely between its counters.”

This year, the possibility of reaching another recognition is wide sinceCanary Islands arrives in Fitur as finalist of the award that recognizes the best ‘chatbots’ and ‘voice apps’ grantedby the organization itself with Segittur, an agency attached to the Ministry of Tourism. This is the second edition of this contest in recognition of the importance that conversational assistants are acquiring to help tourists at different stages of the trip. Specifically, Tourism of the Canary Islands has been nominated for its development for smart speakers of the ‘Canaryfulness’ action, which promotes Canarian natural spaces, and competes with two others in the category of tourist destinations, including the Public Entity chatbot Local Business-Art Centers Culture and Tourism of Lanzarote.

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