Sun. Jan 19th, 2020

British businesswoman asks to invest more in women-led businesses

At 16, British Madi Sharma asked her father if she could work in her business and he told her it was not something "for women"; Today she is one of the 100 most influential people in the world in gender policies and calls for more investment in businesses created and run by women.

This is highlighted in an interview with Efe on the occasion of her visit to Montevideo the entrepreneur, born in Nottingham and of Indian descent, who said that years after that failed attempt, and despite trying to make a university career in something else, her Interest in business was still latent.

"My father should have encouraged me to go into business at that point because I never lost that. I got married, I had children, I divorced after a violent marriage and there I was forced to become an entrepreneur … because basically nobody I was more employed, so I was forced to start a business, "he says.

Thus, without having studies or work experience, he began cooking and becoming a place in the market with his entrepreneurship until operating in two factories, with a volume of 10,000 products per week and selling in supermarkets and airlines.

The businesswoman, who has been awarded the "UK Best Boss" and "Asian Woman of Achievement" awards and is a member of the European Economic and Social Committee, then emphasizes, with her career as evidence, that "women can do whatever "and encourages them to start their own businesses.

"Last night I was talking to an investor and he said he doesn't have enough women to invest in. So come on, do business, start your business, have all the skills!"

Anyway, Sharma, who says that "women perform more than men in business" because "they fail less and make more profit in the long term," believes that it would be desirable for governments to make things easier for women entrepreneurs.

"It makes sense to invest in women's businesses. Since the 2008 crisis, women who own companies have created more jobs than their equivalent men; then it makes sense because we have to solve the problems of unemployment," he says.

"Women are the ones who have opened the largest number of new businesses and many of them are migrant women … It is really important that governments provide them with things so that they can open their businesses and support them as much as they do. men, "he emphasizes.

The British also maintains that although there is progress, it is necessary to achieve gender parity with 50% of women in all areas of decision-making and, for this, suggests that women be encouraged first to enter policy and then make sure they are always on the table.

Sharma, who as an international speaker has also raised her voice to vindicate the right of young people to access the labor market more easily, expresses that, when it comes to the new generations, she asks for 30% of young people in all organizations involved in decision making.

"There is no reason why we cannot do it … Everyone says that young people are the future but it is not like that, they are not the future, they are the now. Older people sitting in all those places are deciding what is going to happen with the money that belongs to young people, "he says.

Along the same lines, referring to the presidential elections that will be held at the end of October in Uruguay, the activist notes that while the policy "affects everyone" you have to vote, get involved and, as Mahatma Gandhi says, " be the change we want to see "doing it" without excuses ".

"If you don't get involved, things will never change so get involved with the things that matter to you, that's political. You don't have to be a politician or belong to a party," he argues.

Finally, asked how to combat the situation of women who, like she did, go through situations of sexist violence, Sharma believes that we must stop "victimizing" and enact laws that combat psychological violence against women because, he says, That's where it starts.

"Policy makers have to support women. It is unacceptable that one in three women suffer domestic violence and that today there are more and more young women, girls aged 14, 15 and 16," he concludes.

Alejandro Prieto

. (tagsToTranslate) British businesswoman (t) (t) invest (t) led business (t)

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