October 22, 2020

Brazil launches a campaign to improve its image after the fires in the Amazon

The Brazilian Government launched an international campaign on Thursday on the occasion of the Amazon Day to recover its image after the crisis unleashed after the fires in the green lung of the planet.

The campaign, called "Amazon for Brazil," seeks to "reaffirm the positioning of Brazil's sovereignty in relation to the territory and, above all, show how Brazil defends and conserves the biome that contains the greatest biodiversity on the planet," according to the Government. it's a statement.

"The Amazon represents a patriotic feeling of belonging to a people that, historically, exceeded its limits and sacrificed for that land to be from Brazilians," said the Minister of the Government Secretariat, Luiz Eduardo Ramos, quoted in a statement.

The advertising campaign was disseminated in different national and international media, amid increased international pressure on the Government of the president of Brazil, Jair Bolsonaro, following the fires in the Amazon.

The Brazilian Government has been harshly criticized by various European countries, mainly France, for its environmental policy, since Bolsonaro has been in favor of easing control in protected areas, of exploiting the Amazon and legalizing mining in indigenous reserves.

The fires in the Amazon region unleashed a tension between Bolsonaro and French President Emmanuel Macron, who accused the Brazilian leader of "lying" in relation to his commitment to the care of the environment, which led him to withdraw his support for the trade agreement between Mercosur and the European Union (EU).

Macron raised the tone during the recent G7 summit, held in Biarritz, in which he raised the possibility of proposing to the UN that the Amazon be subjected to a sort of international management, which Bolsonaro has considered as a "threat to sovereignty "of all Amazonian countries.

Bolsonaro also insisted that "all of Europe together has no way to teach Brazil" in terms of preservation of the Amazon, a region where fires have begun to be reduced by the action of the Armed Forces.

The Brazilian Government is now trying to reverse the damage to its image after the crisis, which reached international dimensions, and launched the campaign to show that Brazil is "an example of environmental conservation and sustainability."

The action coincides with the Amazon Day, date established in 2007 by then President Luiz Inacio Lula da Silva to raise awareness about the importance of forests in Brazil.

. (tagsToTranslate) Brazil (t) bell (t) improve (t) fires (t) Amazonia

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