Alejandrina Guzmán, daughter of Joaquín "el Chapo" Guzmán Loera, who is serving a life sentence in the United States for drug trafficking, in recent days gave boxes with the name and image of the drug trafficker to older adults who are isolated in their homes to avoid COVID infections -19, in the Mexican city of Guadalajara.
At least 480 boxes of food and hygiene items have been distributed since April 13 in poor neighborhoods in the Guadalajara area.
The boxes have been distributed by workers of the clothing brand "Chapo 701", a company owned by Alejandrina Guzmán and with which she has sought to extol the history and figure of her father.
"The intention is to give a little help to the least favored at a difficult time for Mexican society," Julio Campos, president of the company, told Efe on Thursday.
"It is something that as human beings we must contribute, if something hurts us as a society it is social decomposition, and this is an action that must generate the uncertainty that somewhere there is someone who wants to support and who wants to help," he said. .
The executive explained that the delivery of these grants is to "tell people not to turn to see us with this theme with organized crime, the figure of Don Joaquín as a drug trafficker."
The boxes are especially aimed at people over 60 who cannot fend for themselves or who must go out to work in order to eat, he explained.
"There are 13 products of the basic basket, with an approximate duration of one week, it is aimed at the public of the elderly specifically, we have asked on social networks that (people) refer us to that public, we do not want to make a mistake and that it arrives help where it should not go, "he said in an interview.
He explained that the funds to offer this help come from the foundation created by the daughter of "El Chapo" Guzmán and from a percentage of the profits the company has generated by marketing clothing, accessories, leather goods and alcoholic beverages.
"We are not doing a bad action or misusing resources, on the contrary, we are very transparent," he explained.
Items such as rice, sugar beans, cookies, various types of pasta for soup, puree, oil and toilet paper make up this aid called "Chapo pantry" that is delivered to people in a box with the face and the logo of the Chapo 701 brand. and a letter signed by Alejandrina Guzmán.
"For our Chapo 701 brand, it is crucial to be able to help all the least favored Mexicans: our older adults who have taught us a legacy of respect and traditions," says the letter.
Some older adults who must go out to sell their products also give them antibacterial gel or cloth masks with the image of the bonnet.
Campos anticipates that the aid will extend for several more days as he affirms that they have had many requests from social networks to deliver food to vulnerable people.
The figure of Guzmán Loera is part of the cultural imaginary of Mexicans and has been enhanced with television series and the commercialization of various products. AND