Bogotá bets on avitourism and hiking to attract visitors

Bogotá, Mar 21 (EFE) .- Rural tourism, avitourism, bicycle tourism, hiking and wellness tourism, are the main fronts in which the District Tourism Institute (IDT) will work to attract foreign visitors to Bogotá and thereby boost the economy affected by the coronavirus pandemic.

An investigation carried out by the English firm Euromonitor International indicated that during the pandemic, world tourists will prefer authentic local experiences (52%), sustainable (34%) and with natural immersion (29%).

According to the online travel agency Kayac, which analyzed the travel trends for 2021 in Colombia, beach and nature destinations are emerging as the most sought after, especially in the interior of the country.

The deputy director of Destination Management of the IDT, Andrés Clavijo, has indicated that this situation has made it possible to strengthen its actions in natural destinations in the Bogotá-Region, which is why it will work in the five areas.


With regard to rural tourism, local communities will be trained to strengthen their offer and formalize their ventures.

The IDT makes common cause with the National Tourism Fund (Fontur) to train 40 enterprises led by women, close the salary gap with men and make tourism a development option in cities such as Ciudad Bolívar, Usme and Santa Fe.

“We do not want to change the economic activity of the local inhabitants; The proposal is that tourism complements its main activity, which is agriculture,” said the deputy director of Promotion and Marketing of the IDT, José Lamar.

The official explained that attention is focused on farms and agrotourism farms. “There the farmers show their daily activities, tell their story and the tourists are part of the experience helping with the harvest and milking. These experiences are very rewarding and are much desired in markets such as Canada and the United States.”


For birdwatching, the IDT inaugurated two observatories, one of them a pedestrian path on the hill of Monserrate where you can see species of hummingbirds and other birds.

These new infrastructures are part of the Network of Bird Observatories and will be added to another four existing in the capital. Bogotá is the capital with the greatest diversity of birds in the world with 250 species.

The Network has become a great attraction for tourists, especially from England and the United States. On average, before the pandemic, some 17,500 international birdwatching tourists visited the city annually.

As for biciturismo, the bet lies in publicizing the BiciBogotá Region circuit, which has a 300-kilometer route where cyclists will be able to discover 42 tourist attractions.

Bogotá also has the BiciRegión project, a route that has nine routes, linking the central region of the country made up of the departments of Boyacá, Meta, Tolima and Cundinamarca.

The routes offer the opportunity to visit historical places such as the house of the writer Jorge Isaacs, author of the romantic novel “María”, whose first edition dates from 1867.

You can also visit reservoirs, coal mines and astronomical observatories with which tourists can combine sports and local cuisine.

For hiking, it is proposed to strengthen the infrastructure of ancestral paths, while for wellness tourism, outdoor experiences will be designed to alleviate the mental health of residents and tourists.


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