Billie Eilish and Rosalia: the Grammy crowns Generation Z
Generation Z, the great consumer of music worldwide through electronic channels, already feels legitimized to show off new divas: they are Billie Eilish and Rosalia, winners in the last edition of the Grammy Awards. The awards endorse their choice and at the same time define how the new star of this decade is: woman, young and urban. Billie Eilish is the world queen of today's music. With his album «When we all fall asleep, where do we go?», He managed to win in four different categories, including the best recording of the year, something that had not happened since 1981 with the belated voice of a Christopher Cross to whom the perspective of time He has placed him as a second-row artist. But it is already known that the Grammys have everything except historical vocation. At 18, the American artist broke a record of precocity and offered a new teaching to her legions of young followers: anyone can be a star, anyone can become a billionaire overnight if he knows how to find the right keys. It's not that literal, of course, but the dream is free. And what have been Billie Eilish's keys? Several. First, and abounding with the same concept, he has shown that it is no longer necessary to have a powerful industry behind you that captures you, records you and distributes a disc. A Grammy album, like yours, can be recorded in a home studio precariously mounted in a bedroom. Secondly, you don't need to have a great voice either. Third, you can tour with just two musicians on stage. And finally, your own brother - here Finneas O'Connell - can take care of the composition and instrumentation. The rest is already pure marketing. The new star of Generation Z must dominate - and commercially exploit - all the resources at its disposal: from the image to the generous cultivation of social networks. In that, Billie Eilish is also an ax. Everyone wants to dress like her, and with her own clothing line. Most of the things shown here are worth for Rosalia, another world diva of the song. Just over two years ago it was nobody and now, at 26, he is a world star and monopolizes covers of the entire world. The Grammy was taken to the best urban or alternative music album for "Evil Love" and today it can be said without ambiguity that the United States loves it. It is much more than the "Latin product" topic that for so many years allowed to export stars to the most powerful country in the world in terms of entertainment. It goes beyond exoticism. Probably nobody remembers at this time who took a Grammy, not only five years ago, but in the last edition. But the last ceremony will serve to keep the memory fresh if you know who the main stars have been. Because they are the present and the immediate future. Because both Billie Eilish and Rosalia represent the same generation, the youngest, and beat records of precocity.
