July 29, 2021

Beyond the points: how to get the loyalty of the traveler | Innovation

Beyond the points: how to get the loyalty of the traveler | Innovation


It is usual, before buying any product related to a trip (whether or not vacation) review websites, comparators and blogs to find the best offer. Fidelity with a brand rarely exists anymore. Therefore, for travel companies, there is a double challenge: to make their users feel loyal to the brand and ensure that, in fact, they are loyal.

Although it is a priori complicated, there are clues as to where to start. According to a Greenberg survey, customer service is the main reason why high-value travelers decide to book with a specific airline. No, as is often thought, the loyalty program. Each interaction with the client is, therefore, an opportunity to offer our help.

However, there are other three forms that companies use in this and other sectors and that have given good results:

To know more:

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