Among the segments of the tourism sector that will have a place in the meeting in Berlin are business tourism and MICE (meetings, incentives, congress and events) and the specialized offer for the LGTBI collective, as well as the transversal issue of mobility, a rapidly changing field with the "boom" of the shared economy, the emergence of autonomous driving and the progressive assumption of environmental awareness.
Dozens of senior officials will also attend the fair, including the vice president of Ecuador, Otto Sonnenholzner, and the owners of Tourism of Spain, Reyes Maroto; Panama, Gustavo Him; Paraguay, Sofía Montiel de Afara; Colombia, Jose Manuel Restrepo; and the vice minister of the branch of Uruguay, Benjamin Liberoff.
Germany, one of the largest emitters of tourists in the world, also has an extensive presence at the fair and with the support of its government, since the inauguration is expected to involve the Minister of Economy, Peter Altmaier.
The media attention that the ITB awakens is also remarkable, according to the organization, which points out that more than 5,000 journalists from 80 countries and some 450 bloggers have been accredited to cover the evolution of the sector in this fair.
The last two days, the fair will be open to the non-specialized public, an opportunity that last year took advantage of some 50,000 people to tour the pavilions of the ITB.