Every week the fashion and decoration industry surprise us with news that affects both sectors, which complement and grow with technological advances and with ambassadors that help make a brand more present.
Time is invincible for everyone, inexcusable and in that effort not to splurge, stop and take stock are former soccer player David Beckham and singer and actress Lady Gaga, become ambassadors of the Swiss watch firm Tudor.
Both are the protagonists of a short film in which they reflect on their trajectory in the field and on the scenarios and the effort that has led them to be at the highest levels of their profession in a relaxed atmosphere and playing a game of cards.
Both the player and the interpreter agree on their ability to make decisions and take risks. "Every time someone tells me not to do something … I do it!" Says Beckham, and quickly Lady Gaga replies: "I do it too!"
The Jenner, together again
There is no week in which the Jenner sisters, together or separately are not news. On this occasion, Kendall and Kylie, form the perfect tandem to create a new collection of bags for the German firm Deichmann.
A collection that includes two of the trends most seen in the "streetstyle" in terms of handbags, the fanny packs and micro-bags in which the color black predominates.
In the technological section Camper, which seeks to expand its business path with eco designs, has taken a step forward in the world of 3D printing to enhance the creativity of designers and engineers by integrating additive manufacturing technology, with BCN3D printers in the daily work of its experts.
With this technology the technical department of the company has streamlined the creative processes of future collections explains, Job Willemsen, Camper designer, "very useful", for the "geometric" complexity that some of his designs contain.
Expanding its creative vision with the help of great interior designers, the Swedish fashion firm H&M has had the American designer Jonathan Adler to create a very personal home with items such as sculptures and vases that denote its origin and its passion for ceramics.
Fun pieces in a collection that includes a range of bold and irreverent decorative items in which trays and boxes are not lacking, as well as cups, candles and cushions in bright colors, very vivid and striking prints, to decorate a home full of style and sophistication .
Under the maxim that "minimalism is a nuisance," Adler makes color his design strategy. "A home should be a space that evokes happiness," says the collection that focuses on dressing the common areas where "social life" is made to convey the joy of living and living together.
The design director of H&M Home, Evelina Kravaev Söderberg, is committed to Adler's "unlimited energy and passion for irreverence" present in each piece of this collection.
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