Thu. Apr 25th, 2019

Barcelona will have a permanent center for immersive exhibitions and virtual reality

Barcelona contará con un centro permanente para exposiciones inmersivas y realidad virtual


The old Ideal cinema of Poblenou will house, as of October, the new Digital Arts Center, a training and research space around new technologies in the field of creation that will have a permanent program of immersive exhibitions, virtual reality and holography.

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The project, fruit of the initiative of a group of private companies, will be launched with two representative samples of its exhibition offer. On the one hand,
Claude Monet,
that recreates the work and the universe of the impressionist painter through a sensory experience designed for a broad audience. And, on the other,
Poetic_Ai
, digital installation created by the prestigious Istanbul Ouchhh collective through artificial intelligence.





Ideal driving team, the new Digital Arts Center of Barcelona

Ideal driving team, the new Digital Arts Center of Barcelona
(Mar Vila / ACN)

Ideal, which adopts the name of the cinema, is driven by the creative laboratory Eyesberg, the Mira festival of digital arts, the technological company specializing in interactive solutions DigaliX; Magma Cultura, which provides services and develops projects especially in the field of museums, and the audiovisual production company Minoria Absoluta. The project has a hundred financing for private cinema. In this first phase, an investment of 900,000 euros, for 2020 it will increase to 1.5 euros and it is estimated that in five years it will add 8.5 million euros.

The center of digital culture, which wants to be a meeting point between art, science and technology, will occupy 2,000 square meters and will have an area to experiment with virtual reality, a hall for immersive exhibitions and 3D projections and a dome or dome of 10 meters of diameter for projections in 360º, in addition to spaces for workshops and residents of artists. According to Jordi Sellas, one of the members of the management team, "there is an embryonic circuit of centers of these characteristics that we want to be not only receivers but players of the game". Currently they have the complicity of spaces such as the tip Société des arts technologiques of Montreal or the most recent Atelier des Lumières of Paris, which in its first year of life has attracted more than a million visitors.





Currently in the phase of remodeling, the Ideal cinema is owned by the Grup Balaña, which gives it up for rent for ten years. Inaugurated in 1917 on Wad Ras Street, currently Doctor Trueta, it reached 2,000 locations. Since 1984 he served as a set for multiple television programs.


The center of digital culture, which wants to be a meeting point between art, science and technology, will occupy 2,000 square meters








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