January 26, 2021

Bara has hired a company that defends Bartomeu and criticizes players on the networks – La Provincia


The Barça you have contracted the services of the company I3 Ventures, a company that is dedicated to creating opinion states on social networks, with two main objectives: on the one hand, to protect the reputation of President Josep Maria Bartomeu and his board of directors; and on the other, eroding the image of people and entities that have a relationship with the club in different degrees, according to information from the SER chain in Catalonia.


I3 Ventures, according to the same information, manage dozens of accounts on Facebook and Twitter that both the company and the club define as “unofficial”, and that they have issued publications with the aim of attacking the image of people like Messi, Piqué and other members of the current staff. These messages refer to issues such as the renewal of the captain, the activity of the central defense with the Davis cup or a supposed accommodation of the players.

Former players and trainers

Also from former coach Pep Guardiola, former players such as Xavi or Puyol, possible rivals of the current board in the upcoming elections such as Víctor Font, Joan Laporta or Agustí Benedito, as well as the president of Mediapro Jaume Roures, and political actors and entities such as Quim Torra, Carles Puigdemont, Oriol Junqueras , ANC, Òmnium Cultural or Tsunami Democràtic.

The mentioned station has been able to access two reports prepared by this company. The first one tracks the impact and evolution of six of these accounts, and the second is a specific action plan against the presidential candidate Víctor Font.

The cost of this service by the club has been less than one million euros, divided into six different invoices to be paid by various departments of the entity. From the club they admit the hiring of these services, but they assure that they are not responsible for the contents of the publications since they defend that the commission of the club demands the publication of positive messages.

Victor Font asks the board for explanations

The candidate for the presidency of Barça, Víctor Font, issued an informative note on Monday indicating that “the board of directors of FC Barcelona you should leave immediately to give explanations about this information because they are of extreme gravity and if these facts are confirmed, it will mean that, with club money, the board of directors has gone against its own members, players of the first football team, entities of Catalan society and the media. This defamation campaign that today has denounced a journalistic investigation stains Barça, embarrasses us as partners and aggravates the reality of the club. ”

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