Madrid, Apr 6 (EFE) .- To baptize a black leg pig with the name of an ex-partner to save the Iberian pasture is the campaign proposed by a brand of Jamón de Jabugo (Huelva) coinciding with the Day of the ExCouple, which It is celebrated on April 14 as opposed to Valentine’s Day.
Starting this Tuesday, Sánchez Romero Carvajal will donate one euro, with the aim of reaching 20,000, for each baptized black leg, “thus promoting citizen participation in the protection and conservation of the 100% Iberian pig and the natural ecosystem where it is breeding in freedom, the dehesa “, they report today in a note.
The total of the collection will go to research to “alleviate the negative effects of the dry season, the disease that has become the main threat to the meadows and their ecosystems, causing 15% of the tree mass to disappear in the last 30 years. ”.
The promoter of this campaign does not seek so much “revenge” as the recognition of ex-partners with whom a good relationship is maintained and who “want to remember with a touch of humor” because “they belong to a unique race in the world that deserves it is worth protecting, they are in love with freedom and demanded more space to live “, thus making a simile with the lifestyle of their Iberian pigs.
Through its website, this baptism and donation can be carried out, indicating the name of the ex-partner, and the baptism certificate will be received that guarantees that the former “is among the kings of the dehesa”, and that it collaborates with this environmental conservation initiative.
Belonging to an autochthonous breed that has been protected for more than 140 years, these Iberian pigs have grown freely in the pasture since they were four months old.