10 years give a lot. In the Canary Islands, they give so thatAudi is the premium leader without interruption since 2009. Tenth anniversary of a success story, witha total of 1,521 units enrolled in 2018.During these 10 years, Audi has gradually increased its offer to 28 current models, has begun the path of electrical transformation, and has accelerated its sporting spirit with outstanding increases in sales of S and RS models.
Audi repeats asnumber one indisputable in the sales ranking of the Premium market in the Canary Islandsfor the tenth consecutive year. These results are a reflection of the confidence that Canarian customers have placed in the brand during these 10 years, which identify in the four rings the values of exclusivity, innovation, distinction and sportsmanship.
Audi is the only Premium brand in the Canary Islands that has an exclusive importer, which gives it an added value in adapting the product to the Canarian customer, in excellence, and in after-sales service, until it is placed at the highest European level.
Both in the private channel and in the channel of individuals,Audi Canarias has returned to conquer the leadership with outstanding results, surpassing in more than 200 units to the second Premium brandmost sold in the Islands.
Audi is located in the Canary Islands as number 1 in the premium private channel in 2018, leading with the Audi A1 in its segment to achieve a market share of 54%, like the Audi Q2 in the SUV A0 segment with a market share 65% On the other hand, the Audi A4 and A5 also obtain excellent results reaching a quota higher than 30%.
Between themost outstanding releases made in 2018is the new Audi A1, now with digital cockpit and digital display as standard, and with an epic revolution in design (#epicmodeon), the new A6, the new A7, the new A8 and the new Audi Q8. Audi Canarias has been present at numerous sporting and cultural events during 2018, where the sponsorship of Gran Canaria Moda Calida Swimwear Fashion Week stands out, with the celebration of the impressive fashion show Audi Fashion Night, and the summer social event par excellence, Audi Golf Night by Mahou & Lopesan, which each year exceeds the expectations of the guests who attend this exclusive meeting. These two events have been internationally awarded by the manufacturer AUDI, in the Audi Communication Award in the category of experiential events. In addition, Audi has been present at sporting and cultural events in the Islands such as the XXI Audi Equestrian Cup and the Tenerife International Film Music Festival, which add positively to the results achieved by the brand in 2018.
In 2019 Audi Canarias will present the new Audi Q3, A3 and two very important novelties: The new Audi Q3 Sportback and the new Audi etron, the first 100% electric Audi that comes toaccelerate the way of the electrical transformation of the Audi brand,also supported by the new hybrid Audi Q5 plug-in. In addition, the renewal of the Audi TT, the Q7 and the A4 will also be presented. In the Audi Sport section, the new Audi R8 V10, the new RS7 and the sports versions of the Q8 will be presented: the SQ8 and the RSQ8 with more than 600 HP of power.
In addition, Audi Canarias will continue with the strategy of improving its facilities, equipping its dealers with technology of fast loaders preparing thus for the arrival of the new Audi etron.
In the words of Magüi Melián, director of the Importer Domingo Alonso:"Getting the customer experience to be excellent, from the first contact with the brand to the after-sales service, is essential.By placing the customer at the center of their strategies, they have built the solid foundation necessary to achieve 10 years of Audi leadership in the premium segment in the Canary Islands. On this solid foundation and with the launch strategy of Audi in the coming years, the brand will continue to meet the expectations of Canarian customers, with the aim of achieving another 10 years of premium leadership. "