April 10, 2021

Asprocan and Proexca develop a promotional campaign for Canarian Bananas in Switzerland – La Provincia


Representatives ofAsprocan, together with the Canarian Economic Development SocietyProexca, have made this week a visit to Switzerland, on the occasion of the realization of athree-week promotion in more than 250 establishments throughout the country belonging to one of the distribution chains in which it is currently marketedCanarian banana.

This commercial mission has been aimed atknow the first impressions of the operators and maturators about the Canarian product, as well as its acceptance in the Swiss market, coinciding with this promotional period.

HeCanarian bananaIt has been increasing its presence in Switzerland since 2017, being thetotal volume traded in that market for this 2019 of more than 920,560 kilograms to date

This visit is integrated into theplan of actions envisaged in the Sectorial Export Plan supported by the Ministry of industry, Commerce and Tourism,and shared equally byProexcaandAsprocan.

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