As is BTS, the K-pop group that conquers the international music scene – La Provincia

As is BTS, the K-pop group that conquers the international music scene - La Provincia

"What is your name? What excites you and what makes your heart beat?" Tell me your story I want to hear your voice and your convictions.or who you are, where you are from, your skin color or your gender identity: raise your voice"

So spoke the leader of the boy band Bangtan Sonyeondan (BTS), Kim Namjoon (RM), in his speech at the 73rd General Assembly of the UN in September 2018. The band had a little more than a year collaborating with UNICEF in the #EndViolence campaign. Jin, RM, Suga, j-hope, Jimin, V and Jungkook, between 21 and 26 years old, became last year the first South Korean band to get # 1 on Billboard with his album 'Love Yourself: Answer'. Your fan base, your 'Army', is recognized as one of the most powerful on the Internet, and is also responsible for Bangtan accumulate so many awards for popularity in social networks.

In his charisma and his message lies his international success. Self-esteem, mental health, uncertainty about the future and the pressure to which the new South Korean generations are subjected when trying to take forward a society in economic depression are recurrent themes in their songs. That the members are the ones who write and produce most of their topics – especially the rappers of the band, RM, Suga and j-hope – is another point in favor to excel in an industry in which the usual thing is that the lyrics come from Swedish composers.

While K-pop is characterized by joining Korean music with hip-hop, R & B and American pop, with lyrics that alternate between Korean and English, BTS stands out for making a greater gap and importance to elements of their culture in their songs. You only have to see the video clip of 'Idol', in which the boys, dressed in 'hanboks' and 'durumagis', they dance to the rhythm of Pansori, the traditional Korean song.

In interviews for American media, before the repeated question of whether they plan to produce an entire album in English, RM, who best master the language of the seven, is limited to answer: "We do not want to change our identity or our authenticity to get number one. That would not be BTS ".

Bangtan may now officially live in The Hill, in Hannam-dong, the most expensive residential complex in Seoul, and that in recent months J-hope and Jungkook have acquired their second home in cash at the Seoul Forest Trimage, but these are things that only now begin to get used to. Until the end of 2016 the seven lived under minimums and slept in the same tiny room with bunk beds provided by BigHit, the company under which they debuted with the theme 'No More Dream' in 2013, and with which last October they have re-signed another seven years of contract.

Succeeding as 'idols' having signed up with a small company is not easy in the oligopoly of the music industry of South Korea, in which the groups produced by the companies known as 'The Big Three': YG, SM and JYP. Within the industry (as recently stated in an interview by Sunmi, from the group of JYP Wonder Girls) it is said that BTS, which started from nothing, are now opening the way in the West to South Korean artists who are about to arrive.


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