Manzana is working on developing your own search engine as an alternative to the search engine Google and has started adding features in iOS 14 and intensifying the work of its search bot, according to the Financial Times newspaper.
Applebot, the search bot that Apple uses to compile vast databases of material on the Internet, similar to the one that Google uses for its search engine, has increased its activity recently, according to experts in the sector, which coincides with a greater movement of the division company search.
In the latest version of the operating system iPhone, iOS 14, Apple has begun displaying its own search results and links directly to web pages when users type queries from the home screen, the Financial Times reported.
In addition, two years ago, Apple hired John Giannandrea, Google’s head of search, apparently to improve Artificial Intelligence capabilities and his virtual assistant Siri, although he also brought eight years of experience in running Google’s search engine.
To this are added the job offers for engineers Search Specialists to “define and implement Apple’s innovative search technology architecture.” This move by Apple coincides with the antitrust investigation that the United States is conducting against Google.
The United States Department of Justice (DoJ) together with 11 states of the country presented a antitrust lawsuit against Alphabet, Google’s parent company, accusing the company of abusing its dominant position in the search and Internet advertising market.
The DoJ said the lawsuit seeks to “prevent Google from illegally maintaining monopolies through anti-competitive and foreclosure practices in search advertising and search markets, as well as remedying damage to competition.”