It seems unthinkable, but you have to prepare to see the disappearance of Google, Apple, Facebook or Amazon in a few decades. With the stock market quote in mind, at the moment they are doing well. But some studies are already venturing to anticipate which may fall first. "In a century, all may have disappeared", says Pablo Foncillas, the anti guru.
The big loser can be Facebook, since it is not directly related to its users. It offers its navigators things that it does not ask for and uses its data for its own benefit. "It is not the basis of a healthy relationship in the medium and long term." But the truth is that just as Facebook can be, so can others if our habits change.