Philippe Couperie-Eiffel, heir to the engineer who designed the popular tower that bears his name in Paris, among other great works, wants to prevent the French construction company Eiffage take his name.
The Eiffel heir is a winemaker and horse keeper in Bordeaux, and has gone to courtto defend the memory of his ancestor and prevent the group from bearing the name. And all after Eiffage tried in 2005 to get the name of the engineer on which his appeal is based and who had some of his subsidiaries.
Before, in 1989, coinciding with the centenary of the Parisian tower, the construction group took Philippe Couperie-Eiffel to court to remove from the sale a series of bottles of wine baptized with the name of his relative.
The courts upheld the heir and, furthermore, provoked his anger, to the point that he founded an association to protect the name of the Eiffel Tower builder. In 2015, the winemaker denounced the name of Eiffage, decline of the famous engineer.
The construction group was then forced to renounce the name of some of its subsidiaries, as Eiffel Participations, but not to dispense with its nomenclature. However, the heir has decided to appeal for Eiffage to be forced to change his name. "It is as if the heirs of General De Gaulle baptized a company 'Gaullage'," he told the weekly "Le Journal du Dimanche."