June 1, 2020

“An idea is always important if you listen to it”

– It is difficult to define it. How would you do it?

– My first vocation was teaching, I studied Philology and was an English teacher. For my husband, I went to the United States and changed my rhythm. Meanwhile, my sister Lucila became a widow and set up Siasa Congresos. Upon returning, I got involved and got in touch with the world of organizing and managing congresses and exhibitions. What I have done and do in my life, the French call it “cultural engineering.”

– He created and directed ARCO, the most emblematic and international art fair in our country, but few attribute his important role in the birth of Ifema.

– We organized a fair of the insurance sector, and from the exhibitors themselves the idea of ​​giving continuity arose. I just picked up the idea and raised it and I was lucky to be heard as well, because many other people and institutions were key. It is so important to take the pulse of the reality of each moment! An idea is always important if it is heard. By Franco’s Law, Madrid did not yet have a fair institution, so the then Minister of Interior, Juan José Rosón, and as the main driver, the Chamber of Commerce, with Íñigo de Oriol and Adrián Piera at the head, who had the success of not going alone, but with the City Council, with Tierno Galván and Rodríguez Sahagún, and they had the support of Caja Madrid, today Bankia. I left Siasa and became the first director of Ifema. That union is strength is more than a phrase. We must share the vision, that the idea is common and go in company. I just proposed something that was on the street.

– How important is the art market in our economy and what weight could it have? What do we need to boost it?

– Small, both publicly and privately, for what it could be. The big market is in Asia, the United Kingdom and Germany. We have a basic problem, which is the poor visibility abroad of art “made in Spain”. All art actors should contemplate common strategies. From July 20 to 22, we will address this issue at the initiative of 9915 (Association of Private Collectors of Contemporary Art), the IAC (Institute of Contemporary Art) and the Banco Santander Foundation, to see if we can do something. There are those who think that art must be promoted from the public levels, but the sum with the private sector is fundamental and, in addition, avoids the direction, the interested use. Another problem is that in Spain we translate little and finally, we have to turn around education: the artistic must be part of the formative years since childhood and that is more important today than ever because art is innovation, research and social comment It helps to understand the moment. On the other hand, art is also prestigious for the country. Government is interested. We need that Patronage Law that has been requested so much.

– What role does women play in the sector today?

– We have to study and work and the effort must be constant. Do your homework with all the seriousness and professionalism you can and develop through what you love most, what you can devote eight or ten hours without blinking. Women must be committed to their own development. Must want to be. If you get out of the way, that contributes to the fact that other women cannot reach the representativeness to which we aspire, so it must be a commitment from each one of us.


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