When we see an ad, whether on television, the web or a newspaper, a sensation quickly takes hold of us. Either we feel identified, we do not understand it or, in the worst case, we feel offended. The next goal of marketing is to ensure that those who see that advertisement feel represented, at least in part, by it. Welcome to the age of inclusive marketing.
Lorraine Twohill, SVP of Global Marketing at Google, wondered why some campaigns were not successful in important sectors of the population. She realized, on the basis of falling, as she says, that the problem is that whoever did the creativities were all the same. From that experience he took four lessons that can improve any team building project.
Diversity in the team, first of all.
- Diversity is much more than sex or skin color.
- The stereotypes are proof that we do not understand the user.
- Be responsible.
Do you want to delve into each of these 4 keys?
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