The American Airlines Arena in Miami will cease to have that name from next year by not renewing the sponsorship contract it had with Miami-Dade County, owners of the popular coliseum located in the city center, local media reported Wednesday .
A spokeswoman for the airline said that the company has chosen not to renew the sponsorship contract that expires in 2020 and that it has maintained since the popular coliseum opened its doors in 1999 under the name of American Airlines Arena, which acts as headquarters from the NBA Miami Heat basketball team.
"We are not looking to renew the name rights for the arena, but we are still the official airline of Miami Heat and we continue to invest in programs that support the community," he confirmed in a statement collected by Miami Herald, Alexis Aran Coello, spokesman of the airline.
Miami-Dade County is in advanced talks with a "recognized national company" to occupy the space left by the airline, based in Fort Worth (Texas), the director of finance told the local newspaper Miami Today this week of the county, Ed Marquez.
According to newspaper reports, the local government's contract with the airline amounts to two million dollars annually, but a consulting firm hired by the county estimated in 2018 that the American Airlines Arena could mean up to 6 million for the local government.
Once the information on the end of the enclosure sponsorship contract was transcended, the Miami Heat said "all good things must come to an end."
"Any company that takes over naming rights from now on will surely be proud to do so," the NBA basketball team added on its Heat Nation website.
. (tagsToTranslate) American (t) Airlines (t) sponsor (t) colosseum (t) Miami