Amazon forever changed product distribution. Logistics, and the involvement of technology in its department stores, has been the spearhead to lead Jeff Bezos, its founder, to be the richest person on the planet. The US e-commerce giant has announced in a statement that it will deliver food and groceries for free to its subscribers to Prime, its subscription-based fast delivery program. The Seattle-based company hopes that this new service, which started operating in London on Tuesday, can serve the entire country by the end of the year. The blockage in the sector caused by the health crisis of the Covid-19 coronavirus has boosted the sale of food online. A succulent business with which, now, he wants to give him a great bite. To do this, Amazon has added its Fresh line (grocery delivery service launched four years ago) to its Prime subscription program. In this way, it will distribute from meat, milk, yogurt, fish, fruits, vegetables or meat, as well as other perishable foods or household items in periods of less than two hours for orders over 40 pounds (52 euros) and without expenses of shipping for subscribers. Currently, the service offers around 10,000 fresh products and frozen foods. With this measure, the company intends to rapidly expand the grocery delivery business. A sector that has increased 14.6% in the last month compared to the previous year. In this way, customers will be able to purchase thousands of items supplied by the Booths and Whole Foods supermarket chain, as well as a number of providers of commercial brands such as Pepsi or Danone. The health crisis has stimulated interest in electronic commerce. Confinement and social distancing measures have caused an increase in internet sales. The need to complete their digital transformation has dealt a heavy blow to retail companies, which have been unable to cope with online orders. The pandemic has also established new consumer habits that, most likely, will spread in the coming years. .