Thu. Feb 21st, 2019

Amazon challenges Ikea with the launch of two brands of own furniture

Amazon reta a Ikea con el lanzamiento de dos marcas de muebles propias


Amazon challenge to Ikea with the launch of Movian Y Alkove, its two new proprietary brands furniture, which are added to the range of the e-commerce giant for home furnishings, the company said in a statement.

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"With these two lines of interior decoration Amazon aims to give a fresh air to the home," explains the company, which advances that in brief also introduced in these brands lighting, accessories and textiles.


Strategy

Movian and Alkove point to the entire range of consumers

The platform extends its home line with these brands that offer consumers parts for the living room, dining room, bedroom and other rooms and seeks to offer versatile solutions that adapt to different lifestyles, he says.





In this way, Movian offers a flexible and practical collection of modern furniture inspired by Scandinavia and featuring quality design items, while Alkove is a high-end brand for customers seeking design and high quality materials.

Clients in an Ikea of ​​Badalona

Clients in an Ikea of ​​Badalona
(Mané Espinosa)


Fashion, technology, home ...

Amazon launches for new markets with its own brand

Amazon continues to expand its range of own brands, after having its own fashion lines such as 'Find', 'Iris & Lilly' or 'Truth & Fable', among others, or 'Amazon Basics', which includes technology and home products, in addition to the introduction of its first food products in the Spanish market, as well as its entry into the category of cosmetics, pet food or the launch in Spain of its 'Wedding List' service.







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