This Sunday the Eurocup and the America’s Cup ended. However, there are already several teams that have started their preseason this week. The football calendar, already tight, has been tightened more after the pandemic and it is that in just one month, on August 13, the ball of La Liga, the national league competition, will roll. And despite the fact that there is little more than four weeks until the start, a good part of the teams that make up this championship are looking for a sponsor to fill the void left by the bookmakers, vetoed by the reform of the law on advertising of the game launched by the Ministry of Consumption and that, 10 months after its approval, will come into full force at the end of August.
The attempt of a league of rich people fails but the businessmen who promoted it have already changed the football business