The Internet age has made it easier for us to connect through the network and more complicated to do it in person. Perhaps because it is easier to express our feelings behind a screen, or simply because we have lost the habit of talking, and also flirting, with someone we have just met in a bar or at a party. The question is that social networks have become a weapon in the noble art of seduction, a weapon that, at times, may seem double-edged.
As reported by a study conducted by sociologists Michael Rosenfeld and Sonia Hause of Stanford University and Reuben Thomas of Arizona State University, 39 percent of heterosexual couples and 60 percent of heterosexual couples homosexuals met thanks to the Internet. So, in 2017, The most frequent way to meet other people was through a mobile device. A percentage that, according to Fast Company, has been increased surprisingly, taking into account that in 1995, people who found love through digital platforms only accounted for 2 percent of the total.
In 1995, people who found love through digital platforms only accounted for 2 percent
However, according to Francesc Núñez, a sociologist and professor of Arts and Humanities Studies at the Open University of Catalonia (UOC), love is still found as our parents and grandparents did, but social networks have changed the architecture of choice of couple. "The Internet has broken down barriers such as class or ethnicity and now you can choose from hundreds of profiles. This implies an extension but also a refinement of the criteria when choosing our partner ", explains the sociologist. What it entails, according to Nunez, that we keep looking and even thinking that we can find someone better.
In this sense, the professor emphasizes that the appearance of social networks and platforms aimed at finding a partner has facilitated the process. But there are also negative consequences such as, for example, that the initial flirting is through a screen and that there are not as important aspects as non-verbal communication. "It may seem simpler, because you're not showing your face, you can hide your shame, you have time to respond, to edit," says the professor, adding that "Flirting from your home also means not having to show emotions or, on the other hand, to be more daring. "
According to the sociologist Francesc Núñez, with the appearance of Internet, the criteria have been extended and refined when looking for a partner
Returning to the data, according to the aforementioned study, 24 years ago, 9 percent of couples knew each other at university. A figure that has now been reduced to 4 percent. This does not mean that teenagers are not interested in looking for love - or a purely sexual relationship - but that going to
look for other sites, such as dating applications. And, according to Nuñez, young people have been born with these tools and, therefore, do not pose an inconvenience for them.
The Catalan sociologist also explains that this type of 'apps' has crept into our devices and into our lives and they have managed to commodify love, to become simple merchandise. Even so, the success of applications like Tinder is unquestionable, which has nearly 300 million downloads worldwide and with more than 4 million subscribers. The platform, in addition, in marked dates sees its activity increased. A clear example of this is Valentine's Day last year, when the app's downloads in Spain increased 23 percent and this one registered one of the highest activity levels of the year.
Tinder has registered nearly 300 million downloads and has more than 4 million subscribers worldwide