In 2024 it will have 20 establishments and an estimated turnover of around 70 million euros. It will be done with part of the cake of the current banners. It will only grow, despite its effect, Lidl
The brand of German origin Aldi will land in the Canary Islands this summer with the opening of ten establishments and will star in the most important entry in recent years in the food distribution sector of the islands, which is not a simple market.
Its growth will be done at the expense of the rest of the bannersscratching and eating part of the cake that they currently monopolize and will bring more competition, something always beneficial for the consumer.
Aldi will open four stores in the Canary Islands in the first fortnight of July. Until 2024 there will be 20.
Its expansion will go hand in hand with the logistics platform built in Arinaga and which will be inaugurated on Tuesday.
The Retail Data consultancy estimates that Aldi will have a turnover of around 70 million in the islands in 2024.
Its market share will be 3.4% in 2024 and it will be the eighth flagship of the island's food distribution.
On the islands, only three brands control 60% of food distribution. This is Dinosol, which accounts for 28.2% of the mass consumption area on the islands; Mercadona, which follows with 20.3%% and in third place Spar, which has 10.1%.
The three, which add up to more than 400,000 square meters of a total of almost 650,000 of the commercial area for food distribution on the islands. they will see the current quota cut.
Eighth ensign of the islands in 2024
According to the projections made by the managing partner of the consulting firm specializing in the sector
Retail DataJuan Carlos Matarrubia, with the 20 stores planned by
Aldi by 2024, the German brand will reach a share of 3.4% and a turnover of between 65 and 70 million euros. It will then be the eighth flagship of the Canary Islands, with the aim of continuing to advance.
It is estimated that then there will be 1,120 establishments in the Canary Islands compared to the current 1,070.
In the case of
dinosaur, Aldi's entry will reduce its share of commercial space from 28.2% to 27.5%, according to the projection of Retail Data.
Mercadonafor its part, will lower its share of the pie from 20.3% to 19.5% and in third place,
spar will fall from 10.1% to 9.7%. also the group
Jesusmanwhich today stands at 7.8%, will reduce its level to 7.4%, although it maintains its fourth position in the ranking of food distribution brands on the islands.
Lidl, which is in fifth position and will remain there, is the only banner that will grow in the next two years despite the entry of Aldi. Both have a similar model, as Matarrubia points out. Lidl will increase its weight and will go from 6.3% to 6.7%.
Carreforr, in sixth place and which in 2024 will continue to exceed Aldi, will maintain similar levels, with a share of 4.3% compared to the current 4.5%.
It is the same case of
Unitewhich will have a market share of 3.4% in two years (the same as Aldi) when it is currently 3.6%.
Next are located
Alcampo and El Corte Inglés, which will have a market share of 2.7% and 2.6%, respectively, compared to the current 2.9% and 2.8%. Both brands will lose two tenths of a share.
Image of an Aldi establishment, similar to the one that will open on the islands. /
The managing partner of Retail Data, Juan Carlos Matarrubia, highlights Aldi's effort to enter
a market that “is not easy” as evidence that 60% of the commercial room and 50% of the value in euros is in the hands of local companies "with a deep knowledge of the peculiarities" of the market.
Among other aspects, Matarrubia highlights that the Canarian food retail market is made up of different island scenarios and logistics completely different from the continental one, in addition to an excessive dependence on tourism and with an accentuated taste for local products. That is why Aldi started in the Canary Islands with
20% of its assortment with native products.
The brand will inaugurate next Tuesday, June 14, its
logistics platform in the Polígono de Arinaga of more than 26,000 square meters and that has had an investment of 30 million.