The soprano Ainhoa Arteta will be one of the four jurors of The Masked Singer, the contest that Antena 3 will premiere in a few months following the Korean format that last year was a surprise success in the United States. Along with her will be the directors and screenwriters Javier Ambrossi and Javier Calvo, in their first fixed collaboration with a television program from OT 2017.
In The Masked Singer the 12 contestants are famous but they sing and speak in a distorted voice and under colorful costumes (in the American version there have been designs such as a white tiger with Egyptian clothes, a giant poodle, a banana dressed as a rapper or a little rat with a wedding dress ). Masks can only be removed when the jury and the public eliminate them: until then their identity is a mystery. There are choreographies in the style of Bob Fosse and others in Beyoncé, all with costumes. With this turn on the formula of most talent shows, the program became the title of the season when it jumped from South Korea to the United States in 2019. In October, Antena 3 bought the rights to the format in Spain.
With him, Arteta swells his television curriculum. The soprano Tolosarra, 55, promptly went through Pass word in 2015; in 2019 it was released as a jury in Wonders, in La 1, where perhaps the theme was closest to him: that contest, singing, dance and instruments, was known as "the classical music" of TVE.
Ambrossi and Calvo, in their own way, take a similar leap. His previous work before the cameras was OT 2017, also in La 1. That collaboration led to an explosion of their popularity in the media, to which they reacted by writing and directing, first two seasons of their series Paquita Salas for Netflix and now Poison, the biographical series of La Veneno also for Atresmedia, which will be released in March. This is the first time in more than two years that they are part of a contest from the beginning.
Antena 3 collaborates with the production company Fremantle Spain (X Factor, Got Talent, Farmer looking for a wife) in his version of The Masked Singerwhich, as it counts Yotele, will present Arturo Valls. After the success it had in the United States, the program became a killer format, those titles that suddenly everyone wants to have, and the Spanish will be its eleventh international version, after Germany, Mexico, Australia, Holland, France, Italy, United Kingdom, China and Vietnam. In some editions, actress Lindsay Lohan (Australia) or singer Rita Ora (United Kingdom) has been seen in the jury.
The Masked Singer He arrived abroad when the American executive Craig Plestis, CEO of the Smart Dog Media production company, was traveling through Thailand and saw, in a restaurant, several diners embobate before a giant kangaroo who was jumping on stage. He decided that, if that was the grace of the format, it could work all over the world.