November 28, 2020

Ads for more than 3 million euros in the style of the DGT

If you skip quarantine, your friend ends up intubated. If you go to a family reunion without protection, you bury your grandmother. If you don’t ventilate, your wife ends up admitted.

These are the messages with which the Government of the Community of Madrid will flood the media and streets of Madrid from this Tuesday. A campaign with an investment of more than three million euros in the pure style of the General Directorate of Traffic (DGT) ads, with harsh messages to raise awareness of the consequences of Covid-19 if one skips the measures and recommendations of health administrations

The president of the Community of Madrid, Isabel Díaz Ayuso, presented this Monday together with the Minister of Health, Enrique Ruiz Escudero, this campaign that will last until mid-December, Escudero reported.

The campaign is mainly focused on raising awareness about three issues: the limited number of people in social gatherings, compliance with quarantines that both positive cases of COVID19 infection and their contacts must keep, as well as adequate ventilation in closed spaces to minimize the risk of transmission of the disease due to aerosols or small droplets that remain suspended in the atmosphere, and can contain the virus.

Despite the direct messages that speak of deaths and harsh consequences, the Madrid president has been positive about the evolution of the pandemic in Madrid and has once again defended that the economy should not be faced with health. During a brief appearance without questions, Ayuso has defended that “in Madrid you can live with the virus” and “it is not necessary to confront health with the economy”, in clear reference to what is happening with other territories in which, for For example, they are closing the hotel business.

Ayuso has articulated a triumphalist speech from the Puerta del Sol Post Office, headquarters of the regional government, to boast that “the data are good” in the region. The leader of the PP has added that the message “of responsibility” launched by his Executive “is admiring the world.” “More and more European capitals and more foreign press are talking about what is happening in Madrid. And it is no coincidence, it is the result of one of the best health systems in the world and the efforts of the Ministry of Health and merchants,” he said. said the president after presenting a campaign that she herself has described as “shocking” and “tough”, but “necessary”.

The head of the regional government has assured that this information campaign “is the largest” launched by the regional government “in years.” Escudero stressed for his part that despite the downward trend in both cases and hospitalizations, “there is still a lot of work to be done, the virus has not gone away nor its lethality.”

The Minister of Health has insisted that “individual responsibility will continue to be the key factor to corner him”, and “hence the forcefulness of this campaign”, which “was born to save lives”.


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