The toy brand Lego began today in Buenos Aires the first of its events held in Argentina, and has more than four million of the known bricks to play the thousands of children waiting for their organizers.
Until next December 23, "Lego Fun Fest" will be held in the fairground of La Rural, a space of 5,200 square meters with twenty "stations" such as Lego pools, ramps racing or construction challenges, and 18 models of characters made entirely with pieces of the brand and large size.
The coordinator of events for Lego in Latin America, Camilo Joya, explained to Efe that the event aims to be based mainly on the "construction experience", and avoid technologies or screens, to "reunite families again".
Each of the play environments has members of the festival staff to guide the children and their families.
The "Lego Fun Fest" was previously held in other Latin American countries such as Chile, Peru, Colombia, Panama and Guatemala, and counting on these experiences, they want to reach 50,000 visitors in the Argentine capital during the two weeks that the site will remain open.