Cinesa, a leading company in film exhibitions in Spain, hosts a draw in its social networks to find the voice of one of the film's characters Pets 2, whose premiere is scheduled for next August. It is an initiative organized by the distributor of the film, Universal, and exclusive for Cinesa.
From March 29 to April 11, fans of the successful film will be able to participate in the draw through the Facebook profile of Cinesa. Thus, they should search the cinema for the figure of their favorite protagonist, take a photo or video imitating and share it in the company's Facebook post. The winner - who will be the one whose image is shared most times - can double one of the characters of Pets 2 in its Spanish version.
The family audience, strategic axis of Cinesa
The contest promoted by Cinesa gives the kick-off to the program We are family, launched by the exhibitor with the aim of approaching the family audience. "Family entertainment is and has always been very important for the company. We want the client to see our rooms as the best place to share the magic of cinema and we are convinced that, in order to achieve this, we must make him the protagonist of different initiatives that allow him to enjoy a unique cinematographic experience, "says Toni Illa, commercial director of Odeon Cinemas Group.
Among the different actions contemplated in the program "Somos familia", we include promotions, contests, discounts, launch of special products and the realization of events for the youngest members of the family.
From March 29 to April 11, fans of the successful film will be able to participate in the draw through the Facebook profile of Cinesa