January 23, 2021

80% of young people check who likes or sees their posts



80% of Spanish youth between 18 and 34 years old ensures you check who ‘likes’ your posts on the social networks, as is clear from the ‘I Study on Technology and Emotions’, by Wiko.

The study, in which more than 1,000 Spaniards between 18 and 65 years of age participated, analyzes how the use of mobile phones and the apps have helped substitute physical experiences for people to express their feelings in times of Covid-19.

It collects that about 67% of those surveyed affirm that they check which people give ‘like’ to their publications or see their stories on social media. Of these, 13.32% indicate that they do it whenever they publish content, more than 23% do it only on some occasions and 29.68% very few times.

Likewise, young people between 18 and 34 years old are the ones who are most aware of the reach of their publications on social networks, since 80% claim to be interested in who likes their publications, and women do to a greater extent than men, 72.69% compared to 60.74%.

The report also shows that two out of ten respondents say that have had some kind of feeling when your social media posts haven’t had the expected impact. Specifically, they have indicated surprise (9.11%), frustration (7.54%) sadness (5%).

However, more than 45% of those interviewed say they feel indifference, while one in three affirms that they do not verify the impact of their activity on social networks.

In this sense, young people between 18 and 24 years old are the ones who express the most emotions when their publications do not have the expected impact, with 31.54%. Women say they feel more sad than men, with 6.68% and 2.73%, respectively.

The publications that stand out the most

Regarding the type of content of the publications, four out of ten interviewees consider that it draws more attention when they upload a photo of themselves and 34.38% point out that other of the most chosen images are those in which the user appears posing in a heavenly place.

In addition, 22.33% of those interviewed choose photographs in which they are accompanied by their favorite animals, while about 22% prefer to publish images with family and friends, 12.63% with vindictive messages and about 5% of a provocative nature.

54% of young people between 18 and 24 choose to publish images of themselves, whether recent or from childhood; posing in a heavenly place (55.86%); with their pet (29.73%); in group (36.94%); with vindictive messages (14.41%) or with proactive content (10.81%).

Women recognize that photos with their pets are the ones that consider that they attract the most attention (26.23%, compared to 18.55% of men), while 39.64% of them believe that they are those in which they pose in idyllic places (compared to the 31.84% of men).

Double WhatsApp check

The study also shows that 25% of users are angry that they do not receive a response in a reasonable time to a WhatsApp message because they feel ignored, a figure that increases to 34.05% among young people between 25 and 34 years old and up to 43.24% among those between 18 and 24 years old.

When users see the double WhatsApp check and do not receive a response to a message, another of the feelings that awakens is concern, a sensation that 12.73% of those surveyed claim to have experienced, while more than 62% indicate that they do not give it importance because they consider that the recipient is busy.

In addition, 67.58% of men give less importance to not being answered, compared to 56.78% of women, and 21.68% of them say they feel ignored when they do not receive an answer, compared to the 28.49% of men.

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