The majority of Spanish children, 80%, consider that the most effective tool to stop bullying is the mediation of the peers who are witnesses of this. However, according to a study by the ANAR Foundation, one of the most active addressing this drama, only 23.7% admit to act when they witness a case in the school. Therefore, the Mutua Madrileña Foundation Y Disney Spain premiere on Wednesday a campaign aimed at all children with the slogan #ActivaTuPoder, and which aims to sensitize children to increase the percentage of kids who decide to break the silence, which is "accomplice", according to the general director of the Foundation of the Mutual, Lorenzo Cooklin, and side with the victim.
The data from the ANAR and Mutua Madrileña study show that The average age of victims of bullying is 10 years, although this reaches the kids between 8 and 14. And boys suffer more (53.2%) than girls (46.8%). In addition, children take about 13 months on average to ask for help, and in 75% of cases the violence they suffer is daily. The most recurrent forms of abuse are insults; blows and kicks; pushing and shoving and isolation. Although, as Cooklin has pointed out, "isolation can be more hurtful than a punch."
To prevent the most vulnerable suffer this violence, Disney brings to the campaign the most popular animated characters of the company. "We want the heroes to serve as an inspiration to the witnesses of the harassment and they will take the side of the victims," said José Vila, vice president of the animation company in Spain and Portugal. In the announcement, directed by the filmmakers César and José Esteban Alenda, two children run into a case of harassment in the school hallway and at that moment they remember all the heroes of the Disney factory, who inspire them to stop and point out to the abuser. These brothers, nominated this year to the Goya in the category of best Nobel direction by Endless, They have assured that the announcement pursues "that all the children when they see it think that this can be their institute".
The abuse suffered by the children by the bullies leaves important psychological consequences. According to the ANAR study, 68% manifest symptoms of depression, anxiety, a sense of permanent fear and loneliness. That is the reason why those responsible for the campaign have called on parents to remain vigilant if they observe these symptoms in their children. Also if your children are the stalkers. The Disney campaign will be broadcast through all of the company's communication channels, including the Disney Channel television network, which, according to the company, reaches 86% of the child population in Spain. In addition, they will participate in it protagonists of Spanish programs aimed at adolescents and opinion leaders for them as Rebeca Terán, Hugo Marker and Alberto TM through social networks.