70% of businessmen trust to increase their sales this year despite the slowdown

70% of businessmen trust to increase their sales this year despite the slowdown

It is, however, seven points less than last year, while the number of managers who plan to invest more than in 2022 has also been reduced to 50%

HIT Madrid

The energy crisis, the escalation of inflation and rising interest rates paint a complex scenario for Spanish companies, which, despite the caution shown in their economic forecasts, are optimistic about their growth in the next twelve months . This is clear from the report 'Perspectivas España 2023', carried out by KPMG in collaboration with CEOE, in which 70% of the businessmen who have participated in the survey expect their sales to increase throughout the year (seven points less than in 2022) and that 50% will invest more (ten points less than in the last edition of Perspectivas España).

Antonio Garamendi, president of CEOE, stated that "the conclusions of the report reaffirm the need to promote effective support measures for companies to keep the economy and employment going, as well as to have a framework of political stability and quality regulations that create a favorable investment climate.

For his part, Juanjo Cano, president of KPMG in Spain, considers that "within the prudence required by the current context, the expectations of Spanish businessmen about the evolution of their organizations are optimistic and show their confidence in the increase in sales , the promotion of investment and the maintenance of employment. This optimism is based on a determined commitment to continue advancing in the digital and sustainable transformation”.

Regarding the situation of the Spanish economy, 57% of managers rate it as regular (53% in 2022), while 28% consider it bad or very bad. These data contrast with the opinion they share about the current situation of their companies: almost three out of four (73%) consider it to be good or excellent. In addition, 44% of businessmen trust that the situation will improve this year.