When buying a plane ticket, before choosing your place, it is possible to know what the seat is like, its dimensions, materials and position of certain elements. It has been a Extremaduran company, Renacen, which has developed this tool with virtual technology. Two young entrepreneurs, Diego de Alcalá Cachero and Ricardo Royo Antón, Both computer engineers founded their start-up seven years ago, from which they create state-of-the-art software thanks to their experience in front-end developments of the latest generation.
The two friends met in Indra, where they worked together for five years and it was their particular way of understanding the projects, and especially the way of doing things, which served as an impetus to create their own company, "very focused on services of technological development in all sectors », explains Diego de Alcalá. They began to have difficulties to reach the clients and they considered to turn the business around. «We decided to invest in an innovative product to be the first brand and be around the world. We are looking for a global approach, "says the co-founder. In this new direction of the startup, they bet on an Internet of Things platform, SmartRetia, with controls based on touch events and configurable gestures, following the NUI (Natural User Interfaces) paradigm, which allows the integration, management, visualization and intelligent analytics of heterogeneous information of any type of critical infrastructure showing in the same environment the 3D representation of these infrastructures. "It was precisely working for a multinational in Mexico when we came up with our second product, 3D Seat Map," says Diego. From their long trips by plane they appreciated the bad experience of the passengers when selecting the seats. "They paid more, but then it was not what they imagined," he adds. They came up with the idea of creating a unique visualization engine, which provides 3D 360 immersive views from the exact position of the selected seat during the process of purchasing an airline ticket and which is compatible with computers, smartphones, tablets and VR basic glasses.
In February 2017, they contacted Emirates. "We presented a technology that did not exist, it was a risk, and they thought it very well because we were strangers," says the co-founder. A year later, Emirates customers were able to book tickets with technology and months later the company recognized that thanks to it, revenues increased. "They got more traffic in those pages, and they noticed that it facilitates the purchase of the ticket, especially in the special classes," explains De Alcalá. They have already signed contracts with Etihad and with Spain's Evelop. Etihad, for example, very focused on the luxury sector, "achieves with our program to teach the quality of its products".
Renacen is working on other new products and for this year it hopes to launch one for the hotel sector. Another bet with virtual reality is the training of cabin staff. In 2017 they achieved a turnover of 800,000 euros and last year they reached 1.2 million.